[Topline #50] Improving Your CAC-to-LTV Ratio with Help Scout CRO Andrea Kayal

Andrea Kaya from Help Scout joins Topline to discuss the shift from growth at any cost to profitable efficient growth (PEG) and shares tips on how to tackle churn and improve your CAC-to-LTV ratio. The group also discusses the latest revenue attainment data from Pavilion’s March Pulse Report.

In this episode, Sam, Asad, and Andrea cover:

4:54 - Tech’s shift toward profitable efficient growth and the importance of building a “war chest” for turbulent times
19:30 - The importance of unit economics focusing on the relationship between churn and growth
31:47 - How Help Scout is improving churn and LTV-to-CAC, including how Andrea thinks about the role of product marketing in go-to-market success
47:58 - The latest revenue attainment data from Pavilion’s March Pulse Report

Listen to new episodes of the Topline podcast on Spotify, Apple, or iHeart every Sunday.

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[Topline #50] Improving Your CAC-to-LTV Ratio with Help Scout CRO Andrea Kayal

Listen to new episodes of the Topline podcast on Spotify, Apple, or iHeart every Sunday.

Topics Covered

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