This letter from Cassandra Saikkonen is part of Pavilion’s International Women’s Day 2025 collection, where the women of Pavilion share heartfelt letters to their younger selves. Through these reflections, they explore the lessons, challenges, and defining moments that have shaped their careers. Read more inspiring stories here.
Dear Cassandra,
I know you’re eager to prove yourself, to show the world what you’re capable of. But here’s what I want you to remember—your worth isn’t something you have to prove. It’s something you have to know. You are your values, never hide them even though others are unprofessional or rude.
Find a mentor who inspires you, someone who is where you want to be. Ask questions, be curious, and never stop learning. Invest in yourself. In your mind, your body, and your emotional well-being. These will be the foundation of your success and the traits of a great leader.
There will be times when you walk into rooms filled with experienced professionals, often men, and you may feel intimidated. Don’t. They are not smarter than you; they are just more confident. They don't have the experience you have, your perspective and your lessons. Your ideas matter. Never let the fear of being the only woman at the table keep you from taking your seat.
Hard work alone won’t always get you ahead. You must also advocate for yourself. Speak up about your accomplishments. Don’t assume others will recognize your contributions—make sure they do. And when you face people who try to discredit you (because there will be even though the evidence speaks the contrary), remember that their insecurities are not a reflection of your abilities. Stay focused, document your achievements, and never let anyone make you doubt your potential.
Set boundaries. They define how others treat you. Speak your mind with confidence and grace. And if you ever feel like something is missing in your career, ask yourself if you’re honoring your core values. That’s where fulfillment comes from.
Your path won’t always be linear, and that’s okay. Wins and losses are both part of the journey. Stay loyal to yourself before any job or company, and never tie your worth to a title—it does not define you.
Doors will open for you, and the right people will recognize your value. Keep going. The best is yet to come!
With love,
Cassandra
The Women of Pavilion Community is a dynamic subcommunity of Pavilion dedicated to fostering belonging, knowledge-sharing, and professional growth for women in go-to-market. Led by Anne Pao, Founder and CEO of Ignite Consulting, and Lindsay Tjepkema, Founder and CEO of Human Brands Win, this group empowers members to break barriers, advocate for themselves authentically, and advance both personally and professionally through curated content, exclusive events, and a supportive network.
Curious to learn more? Explore Pavilion membership.
