A letter from Sam Jacobs
As 2024 comes to a close and we look ahead to 2025, I'm struck by what a transformative year it has been. We have finally emerged from the depths of the tech recession and are entering a new normal. And yet, that "normal" is marked by permanent volatility.
Understanding unit economics is no longer optional—it's a necessity. Efficiency through automation, AI, and offshore support is essential for boosting margins and staying competitive.
We’ve achieved a number of milestones within our community in 2024, including the expansion and flourishing of Local Chapters, a new era in education through Pavilion University, setting a new standard for executive alignment through GTM2024, and more.
In 2025, Pavilion will focus on three key themes that will connect our global summits, local events, and educational initiatives:
- Driving Profitable, Efficient Growth
- AI for GTM
- Achieving Breakthrough Results through Personal Transformation
Over the years, Pavilion has become the unquestioned leader in Go-To-Market. We are the community that propels the ecosystem forward, and we do it together, every day.
The tides have finally turned. We have momentum and confidence. We have the tiger by the tail. Let’s do this.
Here’s to an incredible 2025 together.
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