You own the number. Now defend it.
Eight weeks on the systems that make revenue predictable, so you can walk into the board with forecasts that hold.
Raise your hand
We'll set up time to talk through where your revenue system is breaking and how CRO School maps to it.
Open to Pavilion executive members.
What you walk out with.
Systems and artifacts you can put to work the same week, built on your own numbers and team, not a binder of frameworks.
A board-ready forecast model
Built to hold up under CFO and board scrutiny, with scenario and pipeline inspection inside it.
A management operating system
A hiring and operating cadence that ends the daily firefighting and gives you back the week.
One set of revenue definitions
Shared KPIs and cadences across sales, marketing, and CS, so the number means the same thing to everyone.
A theory of enterprise value
The unit economics and market dynamics behind valuation, so you know where the next dollar goes.
A scaling playbook
Repeatable motions, hiring patterns, and dashboards, so you scale when you're actually ready, not too early.
A boardroom data narrative
How to diagnose the why behind the numbers and tell it with the clarity a board trusts.
You carry the number alone. Here, you don't.
What members say.
From operators who've sat in the same seat.
What eight weeks changes.
You walk in carrying a number. You walk out running a system.
Leadership
A team that runs without you in the room
Hire and structure managers who hold the line, so your week stops going to firefighting and starts going to strategy.
Alignment
One revenue engine, not three
Get sales, marketing, and CS onto shared definitions, one operating cadence, and a single number everyone can see.
Credibility
The fluency the board expects
Forecasting, unit economics, and capital allocation, so you can defend the number and keep the board's trust.
CRO School is one eight-week cohort, open to Pavilion executive members. Raise your hand and we'll walk you through it.
The full curriculum.
Eight working sessions, each led by an operator who has done the job. Sessions are subject to change.
Thursdays · 1:00–2:30 PM ET · October 15 – December 10 · no session Thanksgiving week (Nov 26)
| Session | Date | Topic | Instructor |
|---|---|---|---|
| S1 | Thu Oct 15 | The role of the CRO | Russell Mikowski · CEO, SurePeople |
| S2 | Thu Oct 22 | Building a world-class management team | Kiva Kolstein · President & CRO, AlphaSense |
| S3 | Thu Oct 29 | Developing a theory of enterprise value | Sam Jacobs · Founder & CEO, Pavilion |
| S4 | Thu Nov 5 | Forecasting and financial modeling | Karl Ortmann · VP of Sales |
| S5 | Thu Nov 12 | Scaling the inside sales machine | Rick Smolen · CRO, ShipHero |
| S6 | Thu Nov 19 | Foundations of marketing leadership | Andrea Kayal · CRO, Help Scout |
| — No session Thanksgiving week (Nov 26) — | |||
| S7 | Thu Dec 3 | Foundations of customer success | Sam Selvin · Global SVP, Customer Success, AlphaSense |
| S8 | Thu Dec 10 | Storytelling with data | Instructor TBD |
Taught by operators who've carried the number.
Led by deans Sam Jacobs and Kiva Kolstein, with every session taught by an operator who's carried a number through scale, downturns, and board pressure.
Sam Jacobs
Course dean
Founder & CEO of Pavilion. Teaches the theory of enterprise value behind the number.
Kiva Kolstein
Course dean
President & CRO of AlphaSense. Teaches how to build a world-class management team.
Andrea Kayal
CRO, Help Scout
Leads the foundations of marketing leadership.
Before you raise your hand.
Will this actually fix my forecasting?
How much time does it take?
Why join Pavilion to take this?
Run a revenue engine you can defend.
Raise your hand and we'll find time to talk through where your revenue system is breaking and how CRO School maps to it.
Raise your hand →