Building a revenue engine you can defend.
An introduction to Pavilion CRO School. You own the number. Managing the sales team is only the part everyone can see.
Free. Live or on demand.
Three things you'll take back to your team.
Answers to the questions your CEO and board are already asking.
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01
What the seat looks like now
The CRO role has changed. What CEOs and boards now expect from the executive who owns the number.
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02
One revenue system
Sales, marketing, and customer success running on one operating system, with one plan behind the number.
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03
A forecast that holds up
A sales machine that repeats, a forecast you can stand behind, and a story the board believes.
Three operators who know what the number costs.
Two sitting CROs, and the founder of the community built for the seat. All three teach in CRO School.
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Sam JacobsCEO · Pavilion
Sam Jacobs is the Founder and CEO of Pavilion, the private community for go-to-market executives. Over the past decade, he has worked with thousands of revenue leaders navigating growth, career transitions, board expectations, and the increasing complexity of the CRO role. Sam is also the author of Kind Folks Finish First and the host of the Topline podcast. As a dean of Pavilion CRO School, he teaches executives how to develop a theory of enterprise value and connect revenue strategy to the larger financial objectives of the business.
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Kiva KolsteinPresident & CRO · AlphaSense
Kiva is President and CRO of AlphaSense, where he runs the global revenue organization. He's spent his career building go-to-market teams and the management systems that keep them growing. As a dean of CRO School, he teaches CROs how to build a management team that executes without them in the middle of every decision.
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Rick SmolenCRO · ShipHero
Rick is CRO of ShipHero, where he runs revenue and go-to-market strategy. His specialty is taking early commercial traction and turning it into a sales engine that repeats. In CRO School, he teaches how to scale the inside-sales machine: the motions, the management structure, the hiring patterns, and the operating discipline.
This hour is the preview. The school is eight weeks.
For the operator who just took the CRO seat, and the VP who's next in line.
One session for each part of the job, taught by operators who've carried the number. Sam, Kiva, and Rick are on the faculty.
- The role of the CRO
- Management-team design
- Enterprise value
- Forecasting and financial modeling
- Scaling the sales engine
- Marketing and customer success leadership
- Storytelling with data
What the hour looks like.
About sixty minutes. A live conversation, with your questions throughout.
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A working conversation
Sam, Kiva, and Rick on the parts of the job nobody hands you: the team, the system, the board.
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A look inside CRO School
What the eight weeks cover, and who teaches each session.
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Your questions, live
Bring the forecast you don't trust or the board meeting you're prepping for. Q&A runs throughout.
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Recording either way
Register once. The recording lands in your inbox whether you make it live or not.
Own the number. Live on October 13.
The board sees the number. This hour is about everything underneath it.
Save my spot