A data-driven approach is the key to success in B2B sales — but with the pace and complexity of current sales cycles, many businesses are understandably having a tough time harnessing their forecasts and campaigns for desired results.
That’s why so many companies are turning to Revenue Operations (RevOps) to take their business to the next level.
RevOps works within an organization to expand and improve the way management uses data to go to market. Using unique analytical capabilities and insights, businesses that utilize RevOps drive cross-functional collaboration across sales and marketing, while also optimizing operations throughout the customer journey.
We worked with InsightSquared to look at how RevOps teams leverage technology and data to predict growth, maximize revenue, and provide comprehensive insight into critical pieces of the revenue puzzle.
Mark Rosenthal of HqO described RevOps best as the “connective tissue between teams…my most important business partner.”