What's in the 2026 AI GTM stack, and what it really costs.
Senior GTM operators break down spend data from 850+ companies to show which data and intelligence tools teams buy, keep, and churn, and what they pay for them.
One live session. The recording goes to everyone who registers.
Meet the panel.
The people who set the budgets, run the data, and sign the renewals. Telling you what they see.
Leads marketing for SpendHound, the #1-rated SaaS spend platform on G2. Former VP Marketing at Jellyfish, where she drove $110M+ in sourced pipeline, with prior leadership at Zuora and Dell EMC.
Budget owner for YipitData's GTM stack, with 15+ years building and scaling revenue operations, previously at S&P Global Market Intelligence. Brings the operator's view of what teams buy, keep, and churn.
Advises exec teams on revenue systems that hold under board scrutiny. Former revenue & growth ops leader at UpKeep, Forethought, AWS, and Visier, where he helped scale ARR from $10M to $50M+.
Imagine your next three meetings.
Your ZoomInfo renewal is on the table.
A vendor is pitching a $300K+ intent platform.
Your CFO wants to know why the GTM data line keeps climbing.
It's the same three questions every time. Most "what should we buy" advice leans on peer recommendations, analyst reports, and list pricing. All useful. None of it shows you the price on the invoice.
This session puts the data on the table: transaction, adoption, spend, and retention across 15+ data and intelligence vendors. You'll see what mid-market and enterprise teams buy, what they pay, and what they keep.
The numbers vendors don't volunteer.
An hour of benchmarks you can take into a renewal, a board deck, or a CFO conversation.
What teams buy
And why the same vendor can run 3–15× more depending on company size.
The real enterprise price tags
What 6sense, Demandbase, and ZoomInfo cost, versus what vendors tell you.
Retention is the tell
Which tools teams keep, which they churn, and what that says about long-term value.
Where adoption is shifting
The fastest-growing AI-native vendors, and the categories picking up budget.
A live benchmark walkthrough
How to use the data for stack planning, renewals, vendor evals, and CFO conversations.
Negotiate with leverage
Walk into renewals using SpendHound's transaction-based pricing benchmarks.
For the people who own the stack and the budget.
You'll see transaction data on what teams pay, which platforms hold their retention, when companies switch, and how buying changes with company size.
If you decide what stays, what gets cut, and what gets funded next, this is for you.
Sounds like your seat? Grab it.
Save my spot →The quick questions.
Both. Register once and join live on July 21 at 1:00 PM ET (10:00 AM PT). If the timing doesn't work, the recording lands in your inbox right after the session, with the same access link.
It's free to attend live and free to watch on demand.
Yes. The session includes a live benchmark walkthrough with transaction-based pricing ranges by company size, plus how to pull SpendHound benchmarks for your own renewals.
Absolutely. Registering is how you get the recording and the follow-up resources. You only miss the live Q&A, and you can send questions ahead of time.
Mid-market and enterprise CROs, CMOs, VPs of Sales, and RevOps leaders who own the GTM stack and the budget. If you've ever defended a tooling line item you weren't sure about, you're the audience.
See what your stack really costs.
Spend data from 850 companies and 15+ vendors. One hour. Free.
Save my spot →