About this webinar
There’s no debate: LinkedIn is where B2B buying decisions begin.
When executives consistently share smart, relevant insights on social, they do more than build a following—they build trust. They influence conversations, strengthen brand credibility, and shape purchase decisions long before a rep enters the picture.
But most companies still treat executive advocacy as a nice-to-have. Posts happen sporadically. Voices go uncaptured. And the opportunity to meet buyers where they already are? Lost.
In this session, we’ll take you inside how top B2B organizations are building structured, authentic executive advocacy programs that turn visibility into real business outcomes. Learn how to scale your leadership’s voice—and connect with the buyers who are paying attention.
What you can expect
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How executive presence drives pipeline—beyond brand awareness
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How to win over the “hidden buyer” on LinkedIn
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Frameworks to help your team deliver high-quality, on-brand content without ghostwriting or burnout.
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How to measure the business impact of executive advocacy
Who is this session for?
Marketing, GTM, and enablement leaders looking to scale executive thought leadership and turn brand trust into pipeline.
Sponsored by
