The CRO's Guide to the Channel: A Next-Generation Model for Partner-Sourced Revenue

with Anton Silaev and Craig Booth

 

About this webinar

This course teaches CROs and Channel Chiefs how to turn messy, unpredictable partner ecosystems into reliable, scalable revenue systems, powered by data.

Participants will learn the following concepts:

  • Planning Partner Revenue like your Direct Sales org
  • Shifting the unit of measurement from “Partners” to “Active Partner Sellers” and Account Engagements.
  • The elements of a successful AI-Driven Partner GTM playbook
  • Changing the enablement of your partners from product knowledge, to executing a sales strategy
  • The REAL partner performance metrics that you don’t currently measure

If you’re not confident in your Partner GTM performance, or you’re wondering what the future looks like, this webinar is for you.

 

Your journey starts here.

Pavilion is the leading global community for revenue executives. We bring together the brightest minds in sales, marketing, customer success, and revenue operations to learn, connect, and grow. Our mission is to help revenue leaders achieve their full potential and build high-performing organizations.