The AI Trap

How Smart CROs Get Burned

 

About this webinar

AI is everywhere—but for CROs, most of it won’t help you hit your number.

Too often, AI gets deployed in silos: one tool for forecasting, another for lead scoring, another for enablement. The result? More dashboards, more noise, and less clarity.

Because revenue doesn’t happen in isolated tools—it happens in connected systems. And when AI lacks full-funnel context, it doesn’t just fail to help. It makes things worse: amplifying blind spots, creating false confidence, and driving execution in the wrong direction.

In this session, Stephanie Martin (VP of GTM and Revenue Operations, Xfactor.io) and Jose Romero (VP of Product and Platform, Xfactor.io) expose the hidden trap CROs are falling into—and show you how to avoid it. You’ll see what real AI orchestration looks like across the GTM engine, and how to move from scattered signals to coordinated action.

 

What you can expect

 

  • Why point-solution AI amplifies dysfunction instead of solving it.

  • How to spot "fake alignment" vs. actual orchestration.

  • What a unified AI-powered platform looks like in action - live inside GrowthAI.

  • How leading GTM teams are replacing isolated insights with coordinated execution. 

 

Who is this session for?

CROs, RevOps leaders, and GTM executives evaluating AI tools and looking for smarter ways to unify their tech stack without compromising execution.

 

 

Sponsored by

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Your journey starts here.

Pavilion is the leading global community for revenue executives. We bring together the brightest minds in sales, marketing, customer success, and revenue operations to learn, connect, and grow. Our mission is to help revenue leaders achieve their full potential and build high-performing organizations.