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The Single Source of Truth Is Dead

How to Embrace Distributed Truth and Stop Derailing Your GTM Strategy

The ability to provide data at the point of decision is arguably one of the most important aspects of the revenue operations function. As RevOps leaders, accurate and aligned data is a crucial tool to overall strategy and achieving predictable growth at scale.

We teamed up with Syncari to interview five revenue leaders about their current data collection and analysis process, the challenges they face in aligning and sharing data, and more.

Download the ebook to learn:

  • If your customer data is go-to-market ready
  • The data obstacles to GTM alignment
  • How to ensure data quality, integrity, and alignment with distributed truth


Get the full report.