If the "old ways" aren't working, what now?
Pavilion and Crossbeam surveyed 426 GTM leaders to surface the up-and-coming strategies teams are focusing on as we accommodate to new market conditions.
✅ The most cost-effective sales and marketing strategies (hint: It's not outbound or inbound).
✅ The strategy GTM teams are using to accelerate deals, increase ACV, and increase retention.
✅ Why sales leaders are leaning more into relationships with their partners, customers, and marketing peers.