How Autodesk put AI agents to work in GTM
Autodesk's Allen Roh and Relevance AI co-CEO Daniel Vassilev on starting small, measuring lift, and scaling the agents that earn it. One conversion moment, one metric, then scale.
Free. Live or on demand.
Five things to take into your first agent rollout.
Most rollouts start with a big plan and end with a pilot nobody trusts. Autodesk took the other path.
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01
Pick one precise first use case
How to choose where your first agent goes, and why one precise metric beats "increase pipeline."
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02
Manage agents like new hires
Train, manage, and evaluate agents the way you would a new member of the team.
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03
Break your knowledge base into pieces
Split it into reusable parts so agents stay consistent and on brand.
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04
Data first, confidence second
How to tell when an agent is ready to scale, and when to keep iterating.
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05
Get the whole GTM org on board
The cross-functional setup that got sales, marketing, and ops to trust the program.
The builder and the operator.
Relevance AI built the platform. Autodesk put it to work and measured what moved.
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Daniel VassilevCo-founder and Co-CEO · Relevance AI
Daniel is co-founder and co-CEO of Relevance AI, a platform for building, deploying, and managing autonomous GTM AI agents. Companies use it to replace manual, repetitive work with a team of agents that act on their own.
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Allen RohSenior Growth Marketing Manager, Global Monetization · Autodesk
Allen leads growth marketing for global monetization at Autodesk. His team chose one conversion moment tied to revenue, put an agent on it, and expanded only after the data showed lift.
A real rollout, told by the people who ran it.
About an hour. A live conversation, with your questions throughout.
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A fireside chat
Allen and Daniel on how a large, complex GTM org adopted agents, and what they'd tell a team starting now.
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Start small, then scale
One use case, one metric, and expansion only after the data shows lift.
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Your questions, live
Bring the agent rollout you're working through. Q&A runs throughout.
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Recording either way
Register once and it lands in your inbox, live or not.
Put agents to work. Live on November 18.
Start small, measure lift, and scale what earns it.
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