GTM Masters Session
Is It Time to Redefine the GTM Team?
About this webinar
As we have left “Growth at all costs” behind us, the traditional GTM team structure is being further challenged. Now that we have entered an era of “Profitable Efficient Growth,” is it time to redefine the GTM team to better drive revenue and success together?
Join us as two innovative heavyweight GTM leaders, Kyle Coleman (Chief Marketing Officer, Copy.ai) and Channing Ferrer (Chief Business Officer, Brandwatch), answer this question and discuss redefining GTM teams. Drawing on their current experience and building GTM at businesses like Hubspot, Acquia, Clari, and Looker, they will share their stories and insights.
If you’re curious if moving beyond traditional alignment and integration for sales, marketing, and customer success is right for you and want to learn how to transition to a single GTM team through your operations, processes, and culture, join us.
In this session, you will discuss and discover:
- The necessity of moving beyond traditional sales and marketing alignment in an era of “Profitable Efficient Growth”
- How you can transform GTM functions into a cohesive, high-performing GTM team, breaking the mold of simple integration
- What are the fundamentals of creating a unified GTM force that collaborates and makes progress together
- How to foster an environment where every team member contributes to the overall success
Join us for an open and bold conversation, full of learning with the ability to ask questions. Don’t miss this opportunity to rethink and redefine your GTM team and strategy.
Your journey starts here.
Pavilion is the leading global community for revenue executives. We bring together the brightest minds in sales, marketing, customer success, and revenue operations to learn, connect, and grow. Our mission is to help revenue leaders achieve their full potential and build high-performing organizations.