Executive Members

Partner Co-Selling: Turning Ecosystems Into Predictable Revenue

Build a co-selling engine your CFO can defend, your CRO can forecast, and your CEO can scale.

Next cohort starts December 4.

What you’ll lock in by Week 3.

1 system

proven to generate partner-sourced pipeline that closes faster, costs less, and scales predictably.

3 frameworks

for identifying revenue-producing partners, crafting joint value stories, and activating repeatable co-sell motions.

The old playbook can’t keep up.

Pipeline is harder to win.

Outbound is noisier, budgets are tighter, and efficiency is everything.

Partnerships look promising—but stall out.

The logos are there, but the motion isn’t. You’re tired of “strategic alliances” that don’t move deals.

Efficiency is the new growth engine.

Leaders who master ecosystem-led selling are pulling ahead—winning faster and spending less to do it.

Join Pavilion and unlock this course

Sam Jacobs clapping in front of a room of people

Hear from the community.

See what students say after leaning into Pavilion.

Today, Pavilion is the go-to organization for professional learning and development for people working across GTM, and I'm grateful to have played a part in its evolution.”

Alexander Kotler

Principal at Alchemunity

Live demos, walkthroughs, and energy. Pavilion makes automation sound easy. It was fantastic to learn from them.”

Vinícius Targher

Co-Founder at Jaumatic

Find partners that actually deliver

Use data and incentive alignment to turn your ICP into an Ideal Partner Profile that accelerates revenue fast.

Design plays that sell through trust

Create joint value stories that make co-selling irresistible to your partner’s reps—and your own.

Activate for measurable impact

Run real-time sessions that create in-meeting pipeline and sustainable deal flow quarter after quarter.

Partner Co-Selling Curriculum

All sessions are live, 90 minutes. Please note; sessions are subject to change.

Identifying Partners Most Likely to Produce — Converting ICP to IPP

December 4 @ 1PM ET

Translate your Ideal Customer Profile into an Ideal Partner Profile that pinpoints which relationships will actually generate pipeline this quarter.

Cody Davis
Managing Partner, Interlock Advisory

Building Co-Sell Plays & Joint Value Stories That Convert

December 11 @ 1PM ET

Design repeatable, high-impact co-sell plays and “What’s in it for them?” value stories that activate partner teams and accelerate shared revenue..

Nikki Johnston
Head of Enterprise Sales, Crossbeam

Co-Sell Activation — Time to Produce Pipeline

December 18 @ 1PM ET

Lead your first partner activation meeting to generate in-meeting pipeline, align teams, and establish a rhythm of ongoing co-sell success.

AlexBuckles

Alex Buckles
CEO, Forecastable

FAQs

Have questions about this course? We have answers.

: It’s a three-part live course from Pavilion University that teaches CROs, CSOs, VPs of Sales, and CEOs how to build a predictable, partner-sourced revenue engine. You’ll learn how to identify high-producing partners, create joint value plays, and activate ecosystems that deliver measurable pipeline.
: This course is designed for go-to-market executives leading revenue, sales, or partnerships teams at scaling B2B companies. If you’re responsible for revenue growth and want a repeatable system for ecosystem-led selling, this course is for you.

Typical attendees include:

Chief Revenue Officers (CROs)

Chief Sales Officers (CSOs)

Vice Presidents of Sales

Founders or CEOs driving revenue through partnerships
: By the end of the program, you’ll have a proven framework to:

Turn your Ideal Customer Profile (ICP) into an Ideal Partner Profile (IPP) that aligns incentives and accelerates pipeline.

Build co-sell plays and value stories that engage your partners’ frontline teams.

Run activation sessions that generate real pipeline and set up ongoing partner deal flow.

Coach your GTM org to operationalize partnership revenue as part of your predictable revenue model.
: Because the efficiency era has arrived. Outbound is noisier, CAC is rising, and budgets are shrinking. The most effective GTM leaders are shifting to ecosystem-led growth—using trusted partner networks to drive faster, cheaper, more winnable deals.
This course gives you the frameworks to do that now, not next year.
: The program is led by Alex Buckles, CEO of Forecastable — a 20-year enterprise sales veteran known for operationalizing co-sell systems at scale.

Guest instructors include:

Cody Davis, Managing Partner at Interlock Advisory, a go-to-market strategist for top SaaS private equity firms.

Nikki Johnston, Head of Enterprise Sales at Crossbeam, with 15+ years of experience driving partner-led GTM success.

These are operators who’ve built revenue through partnerships

Turn partnerships into predictable revenue.

Stop hoping your ecosystem produces. Learn the system that makes it inevitable.