Only Pavilion Members

Intro to P&L Fluency

The CFO speaks a different language. Intro to P&L Fluency is a 3-session course taught by Sam Jacobs, designed to give GTM operators the exact financial fluency their CFOs expect.

3 weeks • Tuesdays, 11:00–12:30 PM ET • April 7 – April 21

Sound Familiar?

78% of GTM teams missed quota last year. That's not a sales problem.

It's an economics problem. GTM leaders are measured on metrics they can't fully explain — and asked to defend budgets in a language they were never taught.

When the CFO asks why CAC is up and NRR is flat, the operator who understands the math walks out of that room with more budget, more trust, and more runway. The one who doesn't gets managed out.

This course exists because the gap is real, and it costs people jobs.

Join Pavilion and unlock your playbook

No one taught you this in your MBA or on-ramp.

You got promoted for hitting numbers. Nobody sat you down with a balance sheet. Now you're in the room where the numbers are made and expected to already know.

Budget conversations feel like a performance, not a framework.

You make the ask. Finance pushes back. You fight on instinct. There's a way to make that conversation mathematical, and to win it without getting emotional.

You know what the metrics are. You don't know why they move.

Gross margin. Payback period. LTV:CAC. Rule of 40. You've said all of them in a board deck. Do you understand why they matter — and when to challenge them?

Three sessions. One language.
Every CFO conversation, changed.

The Course.

3 live sessions. 90 minutes each. April 7, 14, 21 at 11 AM ET. Taught by Sam Jacobs, recorded, all materials included.

No prerequisites — just a willingness to stop bluffing.

↗ 91% CSAT across all cohorts

The Instructor.

Sam Jacobs built Pavilion because he watched too many GTM leaders get punished for not knowing the language of the business. He's been in those rooms and he teaches from that experience.

↗ Founder & CEO, Pavilion

The Network.

You take this alongside thousands of operators who carry the same pressure. Post questions in Slack. Get answers in under an hour. Build a cohort you'll call for the next 10 years.

↗ Thousands of operators

From operators who carry the number

The ROI you don't see on the invoice.

The Curriculum

Everything in three Tuesdays

The Language of the P&L

April 7, 2026

Read a P&L in 90 seconds. Understand Revenue, Gross Margin, EBITDA, and what each tells your CFO about the health of the business. Learn why a bad balance sheet kills companies — even when the P&L looks fine.

Sam Jacobs
Founder & CEO of Pavilion

Unit Economics & The Cost of Growth

April 14, 2026

Model CAC, payback period, LTV, and gross margin contribution. Learn to use those numbers in the budget conversation, not just a spreadsheet. Understand Sam's Rule: the longer you lie to yourself, the harder it is to unwind.

Sam Jacobs
Founder & CEO of Pavilion

Understanding Valuation

April 21, 2026

Why 10x ARR was a moment, not a law — and what valuation actually means for how you run your team. Learn why benchmarking is not P&L fluency, and when to call BS on a multiple.

Sam Jacobs
Founder & CEO of Pavilion

What comes with your membership.

Operator Network

7,900+ GTM leaders globally across 45+ city chapters.

Slack Peer Bench

<1hr average response time. Real answers to real problems.

Operator Dinners

200 per year. 100% CSAT. The conversations you can't have internally.

Pavilion University

CRO, CMO, CCO, Partnerships, RevOps, AI in GTM Schools. All operator-led.

Apply for mebmership

Before you apply

Common Questions

: No. The course was designed specifically for GTM operators who were never taught this — which is most of us. Sam walks through every concept from first principles. If you can read a sales forecast, you can follow this course.
: Coursera teaches accounting. This teaches how P&L, unit economics, and valuation connect to the decisions you make on Monday morning. The framework is operator-specific, the examples are from GTM companies, and you take it alongside a cohort of peers wrestling with the same questions in real time.
: Depends what you already know. If you can explain precisely why CAC payback matters more than LTV:CAC at a specific growth stage, and why revenue multiples are situationally invalid, you might not need this. Most GTM leaders at VP and C-suite level have strong instincts but gaps in the formal framework. This course names the framework.
: All sessions are recorded and available in your Pavilion Members Portal. You'll have access to slides, recordings, and homework templates from all three sessions. The live session is recommended — the Q&A with Sam is where a lot of the value happens.
: Most of the value runs through Slack — 4,500+ messages per month, under 1 hour average response time. Post a real problem, get real answers from operators at your level. Layer in quarterly schools, city chapter dinners, and GTM2026 (Sept 28–Oct 1, NYC) and you've got a network that works as hard as you do.