Your CFO speaks a different language. Learn it.
Three sessions with Sam Jacobs on the financial fluency your CFO expects you to already have.
Raise your hand
What you walk out with.
The financial fluency behind every CFO conversation, built from first principles and tied to the decisions you make on Monday.
The ability to read a P&L
The income statement, balance sheet, and cash flow statement, and how the three connect.
The unit economics that matter
CAC, payback period, LTV, and contribution margin, and how they move when growth gets expensive.
A working view of valuation
What drives revenue and EBITDA multiples, and what they mean for how you run your team.
A way to win the budget room
Turn the ask into a mathematical case so you stop fighting on instinct when finance pushes back.
Benchmarks you can actually use
The assumptions behind the numbers, and when a benchmark means something for your business.
A cohort that carries the number
Thousands of operators under the same pressure, in Slack, answering real questions in under an hour.
Nobody sat you down with a balance sheet. This is that.
What members say.
From the operators who carry the number and sit in the room where it's defended.
Three sessions. One language.
Every CFO conversation runs on the same few ideas. You'll leave fluent in all of them.
Session 1 · Dec 3
The language of the P&L
Read the three core financial statements and how they connect. Break down an income statement line by line, and pick up the accounting concepts that give you a shared language with your CFO.
Session 2 · Dec 10
Unit economics & the cost of growth
Turn P&L data into CAC, payback, LTV, and contribution margin. Model how churn, retention, and acquisition create or destroy value, and evaluate where growth dollars should go.
Session 3 · Dec 17
Valuation, multiples & benchmarks
How companies get valued, what drives revenue and EBITDA multiples, and how to use benchmarks without being fooled by them. Then connect it all back to the decisions you make.
Built for emerging and established GTM leaders who want to see how their decisions show up in the P&L, the unit economics, and the valuation. Open to Pavilion members. No finance background needed.
The full curriculum.
Three live sessions with Sam Jacobs. Every concept built from first principles, every example from a GTM company. Sessions are recorded.
Thursdays · 1:00–2:30 PM ET · December 3 – 17
| Session | Date | Topic | Instructor |
|---|---|---|---|
| S1 | Thu Dec 3 | The language of the P&L: understanding the income statement, balance sheet, and cash flow statement | Sam Jacobs · Founder & CEO, Pavilion |
| S2 | Thu Dec 10 | Unit economics and the cost of growth: CAC, payback, LTV, contribution margin, and how churn and retention move enterprise value | Sam Jacobs · Founder & CEO, Pavilion |
| S3 | Thu Dec 17 | Understanding valuation: benchmarking, multiples, and the drivers of long-term value | Sam Jacobs · Founder & CEO, Pavilion |
Taught by the operator who built Pavilion.
Sam Jacobs built this course to close one of the biggest gaps in commercial leadership: reading a P&L and knowing how your choices flow through the company's economics.
Sam Jacobs
Founder & CEO, Pavilion
A longtime revenue operator who has spent his career helping GTM executives become business partners who understand how growth gets financed. Leads all three sessions.
The operator network
Included with membership
Thousands of GTM leaders under the same pressure, in Slack, answering real questions in under an hour.
Before you raise your hand.
Do I need a finance background?
How is this different from a Coursera finance course?
What if I can't attend live?
Your CFO is already fluent. Now you will be.
Raise your hand and we'll get you into the December cohort, with the dates, materials, and what to expect before session one.
Raise your hand →