All Pavilion Members

Introduction to P&L Fluency

Speak the language of the CFO. Understand how growth is financed. Make decisions the board actually trusts.

Class starts January 27, 2026

Why financial fluency is no longer optional.

78% Missed Quota

Most sellers missed quota last year. A signal of GTM engines struggling to deploy resources efficiently, not just execute.

52% of New Revenue

Comes from existing accounts. Expansion now powers the majority of growth, and leaders who can’t model LTV, retention economics, and payback are flying blind.

The truths every GTM leader feels, but rarely admits.

You’re accountable for revenue without financial fluency.

You’re expected to interpret financial statements, margin drivers, and cost structures, yet most operators were never taught how the business actually works.

Stop defending budgets without the economics to back them.

Until you can tie spend to CAC efficiency and enterprise value, every resource conversation is a negotiation you’re set up to lose.

Growth isn’t free. You’re expected to quantify its cost.

Unit economics sit underneath every GTM decision: hiring, channels, retention, tech spend, brand investment. If you can’t model it, you’re not influencing it.

Join Pavilion and unlock your playbook

Sam Jacobs clapping in front of a room of people

Built by an operator who’s done this at scale.

Sam Jacobs is the Founder & CEO of Pavilion, the global community for high-performance go-to-market leaders. A longtime revenue operator, Sam has spent his career helping GTM executives move from functional contributors to true business partners who understand how growth actually gets financed. He is passionate about giving operators the financial fluency they need to sit on the same side of the table as the CFO, make sound investment decisions, and drive sustainable, profitable growth.

He created Introduction to P&L Fluency to close one of the biggest capability gaps in commercial leadership today: the ability to read a P&L, model implications, and understand how strategic choices flow through a company’s economics. Sam brings a practical, operator-first approach to demystifying finance so leaders can earn trust, influence resource allocation, and run teams that deliver real business outcomes.

Sam lives in Barcelona with a sprawling family ecosystem that includes humans, dogs, cats, and in-laws.

Turn financial literacy into strategic power.

Operate with true executive alignment.

Understand how your work shows up in revenue, margin, and enterprise value — so you can hold your own with the CFO and CEO.

Make resourcing decisions that stand up to scrutiny.

Move from “I need more budget” to “I’ve modeled the CAC, payback, and margin impact — here’s the ROI case.”

Drive GTM alignment through a shared financial language.

When Sales, Marketing, Product, and CS use the same definitions of value creation, roadblocks disappear.

Introduction to P&L Fluency curriculum

Tuesdays from 1:00 PM - 2:30 PM ET.

The Language of the P&L — Understanding Core Financial Statements

January 27

Read financial statements with confidence and translate GTM activity into the revenue, margin, and cash metrics your CFO actually cares about.

Sam Jacobs
Founder & CEO of Pavilion

Unit Economics & The Cost of Growth

February 3

Model CAC, LTV, payback, and margin impact to evaluate whether your growth efforts are creating or destroying enterprise value.

Sam Jacobs
Founder & CEO of Pavilion

Understanding Valuation: Benchmarking, Multiples, and the Drivers of Long-Term Value

February 10

Connect your unit economics and P&L performance to valuation logic so you can guide strategy using metrics that resonate with boards and investors.

Sam Jacobs
Founder & CEO of Pavilion

What you’ll be able to do after this course:

Read and interpret a P&L with confidence
Model unit economics to justify headcount, channels, and spend
Present a financial narrative your CFO respects
Connect GTM decisions to enterprise value
Lead with true business acumen — not functional expertise

Join Pavilion and unlock your playbook

FAQs

Have questions about Intro to P&L Fluency and Pavilion? We have answers.

: Yes. Most experienced operators were never formally taught how P&L, margin, and unit economics actually work. This fills the gap that holds leaders back from C-suite influence.
: One 90-minute session per week for three weeks, plus optional work time for models and frameworks.
: Yes. Because this isn’t a standalone course — it’s part of a larger ecosystem of peer groups, templates, and exec-level resources that reinforce everything you learn.
: No. The “exam” is using these frameworks in your next board, budget, or planning conversation.
: Your Pavilion membership unlocks this course plus our other flagship programs, peer groups, and real-time insights across the global GTM community.

Ready to become the leader who can defend every decision?

Join operators mastering the financial clarity that unlocks board trust, cross-functional alignment, and true executive influence.