Your CFO speaks a different language. Learn it.
Three sessions with Sam Jacobs on the financial fluency your CFO expects you to already have.
Raise your hand
Tell us where you are and we'll get you into the cohort, with the dates, materials, and what to expect before session one.
Open to Pavilion members.
What you walk out with.
The financial fluency behind every CFO conversation, built from first principles and tied to the decisions you make on Monday.
The ability to read a P&L
Revenue, gross margin, EBITDA, and what each one tells your CFO about the health of the business.
The unit economics that matter
CAC, payback period, LTV, and gross margin contribution, and how they move when growth gets expensive.
A working view of valuation
What a multiple actually means for how you run your team, and when to call BS on one.
A way to win the budget room
Turn the ask into a mathematical case so you stop fighting on instinct when finance pushes back.
The why behind the metrics
Gross margin, payback, LTV:CAC, Rule of 40. The board-deck words you can now defend, not just recite.
A cohort that carries the number
Thousands of operators under the same pressure, in Slack, answering real questions in under an hour.
Nobody sat you down with a balance sheet. This is that.
What members say.
From the operators who carry the number and sit in the room where it's defended.
Three sessions. One language.
Every CFO conversation runs on the same three ideas. You'll leave fluent in all of them.
Session 1
The language of the P&L
Read a P&L in 90 seconds. Understand what revenue, gross margin, and EBITDA tell your CFO, and why a bad balance sheet can kill a company even when the P&L looks fine.
Session 2
Unit economics & the cost of growth
Model CAC, payback, LTV, and gross margin contribution, then use those numbers in the budget conversation instead of leaving them in a spreadsheet.
Session 3
Understanding valuation
Why 10x ARR was a moment, not a law, and what valuation actually means for how you run your team. Learn when benchmarking stops being fluency and when to call BS on a multiple.
Intro to P&L Fluency is one three-week cohort, open to Pavilion members. No finance background needed, just a willingness to stop bluffing.
The full curriculum.
Three live sessions with Sam Jacobs. Every concept built from first principles, every example from a GTM company. Sessions are recorded.
Tuesdays · 90-minute sessions · July 21 – August 4
| Session | Date | Topic | Instructor |
|---|---|---|---|
| S1 | Tue Jul 21 | The language of the P&L: revenue, gross margin, EBITDA, and why a bad balance sheet kills companies | Sam Jacobs · Founder & CEO, Pavilion |
| S2 | Tue Jul 28 | Unit economics & the cost of growth: CAC, payback, LTV, and gross margin contribution in the budget conversation | Sam Jacobs · Founder & CEO, Pavilion |
| S3 | Tue Aug 4 | Understanding valuation: what a multiple means for how you run your team, and when to call BS on one | Sam Jacobs · Founder & CEO, Pavilion |
Taught by the operator who built Pavilion.
Sam Jacobs built Pavilion after watching too many GTM leaders get punished for not knowing the language of the business. He teaches from those rooms.
Sam Jacobs
Founder & CEO, Pavilion
Teaches all three sessions, from reading a P&L through to calling BS on a valuation multiple.
The operator network
Included with membership
Thousands of GTM leaders under the same pressure, in Slack, answering real questions in under an hour.
Before you raise your hand.
Do I need a finance background?
How is this different from a Coursera finance course?
What if I can't attend live?
Your CFO is already fluent. Now you will be.
Raise your hand and we'll get you into the July 21 cohort, with the dates, materials, and what to expect before session one.
Raise your hand →