Executive + Associate Members

Intro to Marketing Leadership

Turning marketing into a measurable growth engine. Link investment to revenue, accelerate demand, and gain boardroom influence with strategies built for modern marketing leaders.

Next cohort starts November 11.

Join 500+ GTM operators who've elevated their marketing leadership through this Pavilion course.

94%

of course alumni would recommend Intro to Marketing Leadership to a peer.

88%

of members report greater confidence presenting to their CEO.

Transform from cost-center to growth engine.

Proving impact is a core issue.

Your CFO wants proof, not promises — learn how to tie every marketing dollar to real pipeline and revenue impact.

A stalling pipeline needs to be resolved.

When demand stalls, growth does too — build a high-velocity engine that keeps leads flowing and sales momentum strong.

Earn influence with your executive team.

The boardroom speaks in revenue terms — master insights that position marketing as a growth driver, not a cost center.

Join Pavilion and unlock this course

Sam Jacobs clapping in front of a room of people

Hear from our alumni.

See what students say after leaning into Pavilion.

Today, Pavilion is the go-to organization for professional learning and development for people working across GTM, and I'm grateful to have played a part in its evolution.”

Alexander Kotler

Principal at Alchemunity

Intro to Marketing Leadership is a brilliant experience that challenged how I think about leadership, growth, and influence beyond just deliverables.”

Katrina Shepherd

Senior Marketing Manager at YunoJuno

Prove revenue impact

Learn multi-touch attribution models that tie activities directly to pipeline and revenue, eliminating doubts about ROI.

Accelerate pipeline growth

Build a high-velocity demand engine that fuels consistent lead flow, sales alignment, and measurable business impact.

Earn executive-level influence

Master boardroom-ready strategies and insights to position marketing as a trusted driver of growth alongside the C-suite.

Intro to Marketing Leadership Curriculum

All sessions are live, 90 minutes. Please note; sessions are subject to change.

Fiscal Year Planning and Strategy Development

November 11 @ 1PM ET

Build a marketing plan executives can trust. Learn how to align budgets, resources, and strategies with business goals so your fiscal year roadmap drives real pipeline and sales contributions.

Defining Critical KPIs

November 18 @ 1PM ET

Cut through the noise with KPIs that matter. Define and track metrics tied to revenue impact, then use quarterly tune-ups to keep your plan sharp, relevant, and accountable to growth.

Building a High-Velocity Demand Engine

December 2 @ 1PM ET

Turn pipeline into a predictable growth engine. Learn how to segment, optimize, and measure your full go-to-market process—marketing, sales, SDR, and partners—so you know exactly what’s driving results.

Multi-Touch Attribution Modeling

December 9 @ 1PM ET

Prove marketing’s impact once and for all. Master multi-touch attribution models to see which touchpoints move the needle, allocate budget with confidence, and tie every initiative back to revenue.

FAQs

Have questions about this course? We have answers.

: It’s a 4-session, live, expert-led program that gives marketing leaders the frameworks, metrics, and strategies to tie marketing to revenue, build high-velocity demand engines, and gain board-level influence.
: This course is designed for Pavilion Executive and Associate Members in marketing leadership roles—especially CMOs, VPs, and senior marketing leaders responsible for driving measurable business impact.
: Yes. This program is included in your Pavilion Membership at no additional cost. If you’re not yet a member, you’ll need to join Pavilion to participate.
: The next cohort begins on November 11 and runs weekly, skipping the week of Thanksgiving.
: Yes. Session recordings are available to all enrolled participants for review or if you miss a live class.
: The course is led by Jim McHugh (CEO, Mperativ; former exec at NVIDIA, Cisco, Sun, Apple) and Daniel Raskin (CMO, Mperativ; former exec at Sun Microsystems, Forgerock, Agari)—both seasoned leaders in marketing and revenue strategy.

Ready to lead marketing effectively?

Over 4 weeks, you’ll define marketing's role in GTM, strategize an effective fiscal plan, and build multi-touch attribution models.