Executive + Associate Members

From AI Tools to AI Systems

Transforming GTM Teams with People-First, AI-Forward Leadership. Shape brand perception, embed AI teammates, and run connected systems that drive GTM impact.

Next cohort starts October 14.

Join over 2,000 GTM operators who've elevated their AI fluency through Pavilion.

94%

of Pavilion AI alumni walk away with GTM workflows they can launch immediately.

79%

say Pavilion AI courses helped them align automation across Marketing and Sales.

The game has already changed.

AI has become your first impression.

Right now, buyers are meeting your brand through an AI lens — before they meet you. Learn how to see what it’s saying, change the conversation, and own the narrative.

Juggling tools isn't the answer.

Random tool tests aren’t moving the needle. You’ll learn to turn isolated AI experiments into a coordinated system that thinks, creates, and acts like part of your teams.

AI shouldn't exist in a silo.

AI isn’t just for marketing. You’ll connect AI teammates across GTM so the work flows — and the credit flows — beyond your department.

Join Pavilion and unlock AI workflows

Sam Jacobs clapping in front of a room of people

Turning AI into real outcomes.

See what AI-forward operators say after leaning into Pavilion.

The class was great. Pavilion brought in a ton of hands-on walkthroughs, resources, and best practices. I went from 101 to 102 and finally feel ready to bring AI into my GTM role.”

Hope Ruiz

Director of Growth Marketing at VulnCheck

Best deep dive I've ever had on marketing automation and the practical use of AI in marketing motions. Stellar stuff.”

Peter Mullen

Marketing Executive & Growth Strategist

Pavilion’s AI courses gave me a strong understanding of automation and AI even though I’m not building things myself. I now know what’s possible—and how to guide my team toward it.”

Alexandre Martin

Regional Director at Hudl

Live demos, walkthroughs, and energy—Pavilion makes automation sound easy. It was fantastic to learn from them.”

Vinícius Targher

Co-Founder at Jaumatic

The content, use cases, and practical examples felt like if TED Talks and HBR courses had a baby. High engagement. Every minute was valuable."

Julius Soria

Chief Growth Officer at Eligeo

Take control of the AI lens

Audit how AI sees your brand, fix the gaps, and make sure the story buyers hear first is the one you want told.

Building systems, not toolkits

Turn scattered AI experiments into an integrated network of AI teammates that deliver work your whole org can use.

Wire AI into the GTM engine

Link marketing, sales, and ops through connected AI workflows so execution — and impact — flows end to end.

AI Practice Labs in GTM curriculum

All sessions are live, 90 minutes. Please note; sessions are subject to change.

When AI Forms Your Brand Opinion First

October 14 @ 11AM ET

See exactly how AI perceives and recommends your brand. Apply a framework to influence results, close credibility gaps, and stay visible in AI-driven search.

Liza Adams
AI Advisor & GTM Strategist | Former Marketing Exec at Smartsheet, Juniper Networks, Pure Storage

From AI Tools to AI Teammates

October 21 @ 11AM ET

Turn scattered AI experiments into a coordinated network of AI teammates. Build a content-creator GPT that challenges your category and lead adoption that breaks down silos.

Liza Adams
AI Advisor & GTM Strategist | Former Marketing Exec at Smartsheet, Juniper Networks, Pure Storage

Orchestrating AI Systems for Connected Workflows

October 28 @ 11AM ET

Build your digital twin, connect AI teammates across GTM, and design systems that keep work moving from start to finish without stalls or drop-offs.

Liza Adams
AI Advisor & GTM Strategist | Former Marketing Exec at Smartsheet, Juniper Networks, Pure Storage

FAQs

Have questions about this course? We have answers.

: Yes. You’ll leave with an AI brand audit, system blueprints, and adoption frameworks you can present to the CEO, peers, and the board — positioning marketing as the GTM driver, not just a service arm.
: Most courses teach you how to use tools. This one teaches you how to build systems, embed AI into team workflows, and lead organizational change.
: Perfect. We’ll take what you’ve started and show you how to move from random tool use to an integrated AI operating model that scales across GTM.
: No coding required. This course is for marketing leaders who want to guide AI adoption, not build from scratch. You’ll work with accessible tools and frameworks.
: You’ll save hours every week, eliminate bottlenecks between functions, and control how AI shapes your brand story. More importantly — you’ll shift marketing’s role to a strategic driver of revenue and customer experience.
: 90 minutes a week for three weeks. Optional time between sessions to refine your builds and push adoption with your team
: An AI brand perception audit

At least one working AI teammate in production

A connected AI workflow system designed for your org

The confidence and playbook to lead AI change across GTM
: Pavilion Members can sign up in the Member Hub.

Ready to lead with AI?

In 3 weeks, you’ll take control of your brand story, wire AI into your GTM engine, and run a marketing org that operates like the future — not the past.