Executive + Associate Members

Creating a Marketing Strategy

Build a clear, defensible marketing strategy that your CEO/CFO can back—and your team can execute—so pipeline, win rates, and revenue become predictable.

Class starts December 4.

What you’ll lock in by Week 3.

1 narrative

that earns executive buy-in and guides team action.

3+ strategies

tied to revenue levers (pipeline, velocity, retention) with clear owner and metric.

Stop planning. Start strategizing.

Plans aren’t strategy.

Slides, calendars, and benchmarks don’t create advantage—clear choices do.

Activity ≠ outcomes.

Tactics without diagnosis inflate costs and dilute focus; strategy aligns bets to business value.

Credibility beats slogans.

Executives fund what they understand; translate strategy into ROI, margin, and growth-rate math.

Join Pavilion and unlock this course

Sam Jacobs clapping in front of a room of people

Hear from the community.

See what students say after leaning into Pavilion.

Today, Pavilion is the go-to organization for professional learning and development for people working across GTM, and I'm grateful to have played a part in its evolution.”

Alexander Kotler

Principal at Alchemunity

Live demos, walkthroughs, and energy. Pavilion makes automation sound easy. It was fantastic to learn from them.”

Vinícius Targher

Co-Founder at Jaumatic

Diagnose the game you’re in

See market, customer, and competitor dynamics clearly. Then strategize with conviction.

Make fewer, bigger bets

Prioritize moves that shift revenue outcomes and say no to noise.

Earn trust to scale

Package strategy in executive language so resources, org design, and execution line up.

Creating a Marketing Strategy Curriculum

All sessions are live, 90 minutes. Please note; sessions are subject to change.

Mapping the Gameboard — Installing the Strategic Operating System

December 4 @ 11AM ET

Leave with a one-page market “Gameboard OS” and a crisp definition of the problem you’re actually solving.

Brandon Young
CMO, Garner Health

Designing the Moves — Turning Insight into Advantage

December 11 @ 11AM ET

Convert diagnosis into 3–5 strategic bets with explicit trade-offs, owners, metrics, and a credible path to revenue.

Brandon Young
CMO, Garner Health

Continuous Victory — The Discipline of Dynamic Equilibrium

December 18 @ 11AM ET

Build the feedback loops, governance, and leadership narrative that keep strategy alive and earning investment.

Brandon Young
CMO, Garner Health

FAQs

Have questions about this course? We have answers.

: A live, three-session course that teaches a practical system for diagnosing your market, making a few high-leverage bets, and linking marketing to forecastable revenue outcomes.
: Executives who own growth (CMO, CRO, VP Sales/Marketing) and need a defensible strategy that aligns pipeline, velocity, and retention with finance-level metrics.
: You’ll define a small set of strategic bets tied to specific revenue levers, plus leading indicators and cadences that improve forecast quality and deal momentum.
: A one-page Gameboard OS, a Strategy Matrix (position, bets, signals, metrics), and a two-sentence executive narrative your CEO/CFO can support.
: Yes. This program is available to Executive and Associate Members.

Turn strategy into an operating system.

So revenue becomes defendable, not debatable.