The board added AI to your plate without asking.
Eight sessions on the board narrative, GTM alignment, and the judgment to spend real money on AI and defend the spend as a CMO.
Raise your hand
Next cohort · Nov 3 – Dec 15Runs Tuesdays from November 3 through December 15.
Open to Pavilion Executive Members.
What you walk out with.
Frameworks and judgment you can use the next time you're in front of the CEO and board.
A point of view you can defend
A clear narrative for the CEO and board, not reactive answers.
A board-meeting playbook
Walk in prepared for the questions that always come.
One GTM story
Messaging and positioning your teams and launches reinforce.
A GTM operating cadence
Clear ownership across the funnel and a rhythm that holds.
A marketing org design
Structure that fits your stage and the roles that matter most.
A credible plan and budget
Planning and budgeting that earns CFO confidence.
The reality of the CMO role.
You're accountable to the board for outcomes that depend on teams, systems, and signals you don't fully own.
You're carrying all of it. You don't have to carry it alone.
What members say.
From the marketing leaders who've been through the room.
The full curriculum.
Six live working sessions and two on-demand classes, led by current and former CMOs.
Tuesdays · 1:00–2:30 PM ET · November 3 – December 15. No session the week of Thanksgiving (Nov 24). On-demand classes are recordings you can watch anytime during the cohort. Sessions and speakers are subject to change.
| Session | Date | Topic | Instructor |
|---|---|---|---|
| S1 | Tue Nov 3 | Don't Get Fired: 15 Years of Lessons as a Marketing Leader | Kyle Lacy, CMO, Docebo |
| S2 | Tue Nov 10 | Tip of the Spear: Planning, Budgeting, and Accountability | Allison Munro, Chief Marketing & Ecosystem Officer, Vena |
| S3 | Tue Nov 17 | Stories Matter: Messaging, Positioning & Product Marketing | Dan Levy, Founder, Storyline |
| S4 | Tue Dec 1 | The CMO's BDR/SDR Blueprint: Activate Higher-Converting Pipeline, Whether You Own the Team or Support It | Vince Koehler |
| S5 | Tue Dec 8 | Own the Rebuild: The GTM Leader's Playbook for an AI-Native Operating Model | Tim Rutten, CMO, Backbase |
| S6 | Tue Dec 15 | Org Design: Building a Marketing Team That Actually Works | Ruth Zive, CMO, Voices |
| OD | On demand | The CMO Career: Longevity, Impact, and Personal Strategy | Joe Staples, GTM Advisor & Board Member |
| OD | On demand | We Are Better Together: GTM Alignment and Operating Cadence | Jeff Ignacio, Founder, RevOps Impact |
Taught by CMOs doing the job now.
Current and former CMOs who've carried the role through growth, resets, and board pressure.
Kyle Lacy
Dean
CMO at Docebo, leading global brand, demand, and go-to-market. Nearly two decades scaling marketing teams, with prior CMO and SVP roles at Jellyfish, Seismic, Lessonly, Salesforce, ExactTarget, and OpenView. He writes the Revenue Diaries newsletter.
The guest faculty
Current and former CMOs
Allison Munro (Vena), Dan Levy (Storyline), Vince Koehler, Tim Rutten (Backbase), and Ruth Zive (Voices) live, plus on-demand classes from Joe Staples (GTM advisor & board member) and Jeff Ignacio (RevOps Impact).
Before you raise your hand.
Who's in the room?
Who teaches this, and do they get what I'm dealing with?
How much time does it take?
Do I get a certificate?
Is this just another community of marketers swapping ideas?
Built for CMOs doing the job in real time.
If you're carrying the responsibility and learning the role as you go, raise your hand for the next cohort, running November 3 through December 15. We'll follow up with the program details, then find time to talk through your goals.
Raise your hand →