AI Empowerment: Transforming GTM through Innovation

Overview

This three-week course is designed for GTM executives to help them engage and understand Generative AI’s capabilities, as well as how it can help organizations refine key processes. Students will also learn about AI's applicability in GTM through identifying use cases in sales, marketing, customer success, and revenue operations. Walk away from this course with practical approaches to implement AI for business and equip GTM leaders for AI success.