Executive Members (VP/CXO) only

AI in GTM School

Build the AI-first revenue engine your CEO is already expecting. No technical background required.

Next cohort starts January 21, 2026

The AI mandate hit your desk fast. And there’s no roadmap.

Your CEO expect you to prove AI can cut CAC, accelerate pipeline, and increase efficiency. Your board wants “AI-driven productivity gains” — with numbers you can defend, as your team is stretched thinner than ever.

AI School fixes that.

What’s breaking GTM teams right now.

Fragmented, inconsistent AI usage.

Content, Demand Gen, Sales, CS, and Ops are each using AI differently — no standards, no governance, and no way to measure impact or maintain brand consistency.

Mounting pressure to justify every dollar.

Your CFO wants cleaner attribution. The board wants efficiency gains. But AI-generated content and automation add complexity to each function's strategy.

Misalignment across teams.

When one team adopts AI unevenly, messaging drifts, ICPs shift, and stakeholders loses trust in output and quality.

Join Pavilion and unlock your playbook

Sam Jacobs clapping in front of a room of people

Built by operators who’ve done this at scale.

This isn’t taught by AI hobbyists. It’s led by revenue leaders who have built and run AI-powered GTM systems, and are the leaders of our AI in GTM community:

Andy Jolls

5x CMO; led AI strategy at a Sequoia-backed generative AI startup

Jonathan Moss

EVP Growth & Ops, Experity; scaling AI intelligence in a complex, regulated environment

What AI School actually gives you

A unified AI operating system for the entire org.

Every team is finally running AI the same way — governed, standardized, and measurable. No more rogue tools or inconsistent outputs.

AI workflows built for measurable outcomes.

Proven templates for segmentation, messaging, campaign creation, research, scoring, and lifecycle management. All tied to pipeline impact and CAC efficiency.

A board-ready 90-day AI strategy.

A credible roadmap with initiatives, KPIs, impact projections, and resource needs — the exact deliverable your CEO expects when they ask for your AI strategy.

AI School curriculum

Every Wednesday from 1:00 PM - 2:30 PM ET.
Every session ends with templates, frameworks, and GTM-ready workflows.

The State of AI in 2026

January 21

Walk away knowing exactly where your company sits on the AI maturity curve and what your top competitive risks are — so you can prioritize the right investments and stop guessing.

Andy Jolls
Dean of AI School

Jonathan Moss
Dean of AI School

Growth Strategy Design for an Enterprise (with AI Workflows)

January 28

Learn how to pressure-test positioning, market dynamics, and competitive threats using AI — and turn those insights into a strategy the C-suite will actually trust.

Ryan Staley
Founder & CEO of Whale Boss

AI Tools in Action

February 4

Understand which tools materially move the needle in GTM workflows and apply structured prompting frameworks that make your team more effective immediately.

John Williams
AI Growth Executive

Vibe Coding 101 & 201

February 11

Use conversational prompting to generate functional scripts and operational helpers — finally removing data bottlenecks without waiting on engineering cycles.

Crystal (Crys) Black
AI Advisor for SaaS

Agents — From Prompt to Autonomous Action

February 18

Design agentic workflows that can research, decide, and execute autonomously — with guardrails that allow you to keep control while freeing up hours of manual effort.

Scott Wueschinski
Go-to-Market Scientist & AI Strategist

Recurring GTM Process Automation

February 25

Turn high-volume, cross-functional workflows into reliable, measurable automations that eliminate 15–20 hours of repetitive work each week.

Josh Carter
VP of RevOps at Pavilion

The AI GTM Team — Hiring & Organizing

March 4

Redesign your org structure, re-scope roles, and build enablement plans that ensure your team is future-ready — without adding unnecessary headcount.

Liza Adams
AI Marketing & GTM Advisor

The AI-First Revenue Engine & 90-Day Plan (Capstone)

March 11

Leave with a board-ready 90-day AI execution plan, complete with initiatives, KPIs, and resourcing — the deliverable your CEO will rely on to steer company-wide AI adoption.

Jonathan M (Coach K) Kvarfordt
VP of GTM Strategy & Marketing at Momentum

By the end of this program, you’ll confidently be able to:

Cut analysis and research time by 60%+
Produce personalized campaigns and outreach at 10x the volume without adding headcount
Automate 15–20 hours of repetitive work per week per team
Build an AI-fluent GTM team that stops operating in silos
Present a board-credible AI execution plan tied to pipeline, efficiency, and revenue

Join Pavilion and unlock your playbook

FAQs

Have questions about AI School and Pavilion? We have answers.

: You’ll leave with a complete AI-first GTM leadership playbook: frameworks for workflow automation, guidance on hiring and structuring AI-ready teams, and a 90-day implementation roadmap you can present to executives or your board.
: Yes. AI School is led by operators building real AI-powered revenue engines, including Jonathan Moss, Andy Jolls, and additional practitioners specializing in automation, agents, and AI strategy.
: AI School is designed for busy GTM leaders—just 90 minutes per week, with optional async resources and templates.
: Expect practical workflows, hands-on tooling, and frameworks you’ll apply to your own GTM system—not theory or hype.
: Your Pavilion membership unlocks AI School plus our other flagship programs, peer groups, and real-time insights across the global GTM community.
: Pavilion members can enroll in the Pavilion Member Hub.

Ready to walk into your next board meeting with a real AI strategy?

Join the next cohort of leaders building aligned, efficient, AI-powered revenue engines.