Online, Offline, and 360 Campaigns

Overview

About: There’s knowing the channels, and then there’s knowing how the channels work together to create an impactful journey for your target audience. In this course, you’ll learn about the how and when of various demand channels, and study-specific examples of well-executed 360 campaigns from the field. 

Learning Objectives:

• Creating an impactful campaign with cohesive channel engagement

• Which channels to use in our customer journey and when

• Building the anatomy and lifecycle of a campaign