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Managing a Marketing Budget

Overview

About: Learn crucial top-line budgeting rules, how to use benchmark data, and the fundamentals of rebudgeting/reforcasting.

Learning Objectives:

Build a strong marketing budget from scratch
Inherit a budget and make improvements
Make optimizations based on deeper truths that numbers tell us

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Homework, Assignments, or Expectations

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Outline

Become the leader we know you can be

Develop your career alongside a powerful network of peers and enable your team to reach new heights