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Managing a Marketing Budget
Overview
About: Learn crucial top-line budgeting rules, how to use benchmark data, and the fundamentals of rebudgeting/reforcasting.
Learning Objectives:
Build a strong marketing budget from scratch
Inherit a budget and make improvements
Make optimizations based on deeper truths that numbers tell us
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Outline
Become the leader we know you can be
Develop your career alongside a powerful network of peers and enable your team to reach new heights