How Strategic GTM Teams Leverage their Enablement Function

This crash course is built for anyone responsible for driving go-to-market success — from enablement and operations leaders to sales, marketing, and revenue executives. You’ll learn how to position enablement as a true business driver, not a reactive support function.

We’ll cover how to align enablement priorities with revenue goals, design the right team and tech stack, and measure impact in ways that resonate up, down, and across the organization. Whether you’re building your first enablement program or optimizing a mature GTM engine, you’ll walk away knowing how to make enablement work as a strategic growth lever.