About this webinar
Traditional ABM is broken.
Too often, it’s treated as a tactical add-on—relying on third-party intent data, retargeting, and basic personalization. The result? Disconnected execution, wasted budget, and no real way to prove ROI.
In this session, Daniel Raskin, Co-founder & CMO at Mperativ, introduces a new approach. You’ll learn how to embed ABM into the heart of your demand engine using Agentic AI—so every stage of your funnel drives real, measurable revenue impact.
If your ABM programs feel misaligned or hard to justify, this session is your playbook for making them smarter, simpler, and finally accountable.
What you can expect
- Why traditional ABM fails to deliver—and how to fix it
Learn how top teams are embedding ABM into their systems and processes to reduce friction and increase pipeline efficiency. - How to build a full-funnel ABM model with real revenue attribution
Get a clear framework for account-level funnel stages, conversion goals, and executive-aligned success metrics. - Using Agentic AI to predict engagement and identify your ICP
See how next-gen AI helps you focus on the right accounts—before they even raise their hands. - Prove ROI with metrics that matter to the C-suite
Move beyond vanity metrics and quantify ABM’s contribution to growth, revenue, and profitability.
Sponsored by
