This playbook unpacks how GTM leaders are adapting to the rise of AI-powered search—where visibility isn’t about page-one rankings anymore, but whether algorithms recognize your brand as credible, trusted, and worth citing. Based on insights from 600+ marketing leaders across North America and the UK, it reveals how leading teams are rethinking SEO, PR, and content strategy to stay discoverable in an AI-first world.
Featuring data and perspectives from Pavilion and Kickstand, you’ll learn how to:
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Build credibility that trains AI to trust and surface your brand.
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Rethink SEO beyond keywords and clicks to focus on authority and citations.
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Diversify visibility across PR, social, communities, and review sites.
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Refresh content for AI readability—structure, schema, and clarity over volume.
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Measure visibility with next-gen metrics like brand mentions, AI citations, and zero-click impressions.
Traditional web analytics no longer tell the full story. Download the guide to see how GTM leaders are building visibility and credibility that stand out in the era of AI search.
With insights from marketing and GTM leaders across Pavilion’s global community and research by Kickstand:
