How AI is transforming sales coaching at scale.
Great coaching doesn’t happen once a quarter. It happens every day, and most managers don’t have the hours to make that real. David Ashe of Allego sits down to unpack how leading sales orgs are using AI to scale coaching without losing the human element.
One live session. The recording goes to everyone who registers.
Meet the speaker.
A live session led by Allego’s David Ashe.
Leads global sales development at Allego and wrote the G.E.A.R Methodology, a book on SDR leadership. David recently took part in an Allego neuroscience study measuring how sellers’ brains respond to AI versus human coaching, and writes and speaks widely on building coaching programs that pair AI structure with human motivation.
Great sales coaching doesn’t happen once a quarter. It happens every day.
Picture the coaching your team actually needs.
Sellers who need more than a one-time training and a slide deck they’ll never open again.
Managers who want to coach every rep, every week, but the math doesn’t work with the hours in a day.
Leaders who need message consistency and skill growth to show up in the numbers, not just a training completion report.
Most coaching advice starts with a curriculum. But the gap rarely closes there. It closes in the flow of work: in the reps, the feedback, and the follow-through that happen between the trainings.
This session starts there. David Ashe gets into how AI-powered role plays, personalized feedback, and manager coaching work together to reinforce skills, tighten message consistency, and move seller performance, without adding to a manager’s plate.
The three questions
What you’ll walk out with.
An hour on how coaching actually scales, not another framework that sits in a folder.
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Coaching without the workload
How to scale coaching across every seller without adding hours to a manager’s week.
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Instant, objective feedback
How AI delivers feedback after every practice session, no waiting on a manager’s calendar.
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Data-driven skill gaps
How to spot where sellers are actually struggling and coach to the gap, not a hunch.
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Practice as a habit, not an event
How continuous reps reinforce learning in a way a single training day never will.
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AI plus manager expertise
How to combine the two to build confident, high-performing sellers, without losing the human element.
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Results you can measure
How a coaching culture built this way shows up in message consistency and seller performance, not just satisfaction scores.
For the people who own the coaching and the number it drives.
You’ll see how AI-powered practice, feedback, and manager coaching come together, and what that means for the sellers your team is trying to develop.
If you’re building the coaching culture or accountable for what it produces, this is your seat.
- Sales enablement leaders
- Frontline sales managers
- VPs & Directors of Sales
- RevOps & sales operations leaders
- Sales training & onboarding leaders
Own the coaching or the number it drives? Take the seat.
Save my spotThe quick questions.
Both. Register once and join live on August 18 at 11:00 AM ET (8:00 AM PT). If the timing doesn’t work, the recording lands in your inbox right after the session, with the same access link.
A live webinar with David Ashe of Allego. Live Q&A at the end.
It’s free to attend live and free to watch on demand.
Absolutely. Registering is how you get the recording and the follow-up resources. You only miss the live Q&A, and you can send questions ahead of time.
Sales enablement leaders, frontline sales managers, and revenue leaders responsible for coaching sellers at scale. If you own how your team gets better, you’re the audience.
Scale coaching without losing the human element.
One hour with Allego’s David Ashe on AI-powered role plays, feedback, and coaching that actually reaches every seller.
Save my spot