Growth Through Togetherness
Redefining ICP: Creating an Engine for Profitable Efficient Growth
About this webinar
Stop chasing “growth at all cost” by acquiring more customers than you can handle based on a loosely defined ICP. The ones that are hard to land, churn before they can expand.
In a “profitable efficient growth” era ICPs must evolve from static, surface-level profiles into dynamic, data-driven frameworks adapted towards your different GTM motions to land & expand. Series hosts, Jeroen Hendriks (Founder & CGO) of IF Associates and Douglas van Oijen (VP Sales) of Neople invite GTM leaders to join in on the conversation about how leaders create a growth engine with a laser-sharp focus on efficiency and profitability.
If you want to learn how as one GTM team you can prioritize customers who bring long-term value - matched with your values and purpose - while being cost-efficient to acquire and expand, join us. In this conversation we will discuss:
- Why dynamic, data-driven frameworks to your ICP are so relevant in Profitable Efficient Growth
- How to embed ICP into the strategy where every team member is ruthlessly focused from acquisition to expansion
- How you can redefine your ICP by fitting your values and purpose - both on a company and personal level
- What are the fundamentals of creating an ICP and how can you adapt it for your different GTM motions (e.g. for SMB, Enterprise)
Join us for a conversation that will be fun, unfiltered and bold. Hear real-life examples of GTM leaders who redefined their ICP, and find out how to create a growth engine for Profitable Efficient Growth with your GTM team laser-focused on acquiring and expanding your ideal customers.
Your journey starts here.
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