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Salesloft CEO David Obrand on Navigating the Everchanging GTM Landscape
David outlines Salesloft’s three pillars for succeeding in the enterprise market, emphasizes the need for a revenue orchestration platform, and shares insights from his transition to CEO.
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The State of AI in GTM with Mark Roberge of Stage 2 Capital
Mark joins the show to explore the challenges and opportunities businesses face in adopting AI. Together, the group delves into the primary go-to-market applications for AI, the unique hurdles large companies encounter with implementation, and how future regulations could shape the field’s development.
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GTM Efficiency and the need for a “Chief Go-To-Market Officer”
Sam, AJ, and Asad explore GTM Efficiency—a metric from David Spitz that measures the cost of generating NRR. They discuss its implications as a predictor of tech company performance and debate the need for a “Chief Go-To-Market Officer” to drive GTM strategy.
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