Executive Members only

CRO School

Build the revenue engine your board expects without burning out your team.

Next cohort starts this October

Join 2,000+ operators mastering the systems top CROs use to align teams and deliver results.

90%

of CRO School alumni reported measurable revenue impact in post‑course surveys.

3/4

of graduates say a Pavilion course directly helped them land a promotion or new role.

You’re expected to drive revenue without a playbook.

Misaligned GTM teams.

Sales, Marketing, and Customer Success aren’t rowing together—so growth feels unpredictable.

Unscalable systems.

Without proven frameworks, you’re reacting instead of executing against a plan.

Pressure to show results fast.

Boards want forecasts you can defend—and growth you can actually deliver.

Join Pavilion and unlock your playbook

Sam Jacobs clapping in front of a room of people

Built by operators. Proven by CROs.

Learn how CRO School gave them the edge.

I’ve finished CRO School at Pavilion University, which focuses on the SaaS world and its unique ‘dialect.’ The principles I learned apply everywhere, and the data frameworks are something I use constantly.”

Lana Semenova

SVP Growth and CX, Mazama

Excited to have passed the CRO School Final Exam this week after a remarkably action‑packed few months. Truly the most no‑BS and highly actionable GTM material I’ve ever absorbed. I have 100s of takeaways I’m already applying to my org.”

Alexander Kotler

VP of Sales, Tidal Cyber

I went through CRO School, Enterprise GTM School—even CMO School just because it’s super interesting. You’re learning from operators doing it today. That’s way more valuable than anything else out there.”

Jonathan Moss

EVP Growth & GTM Strategy, Experity

The Pavilion community is always in the right conversations. I’ve met operators who’ve helped me solve problems in days that would have taken months on my own.”

Bethany Stachenfeld

Co‑Founder & CEO, Sendspark

I’ve been through a lot of leadership programs—including some from top business schools—but Pavilion’s CRO School stood out because it’s taught by people who’ve actually sat in the seat and built these systems themselves."

Jordan Benjamin

Founder & CEO, My Core OS

Turning experience into scalable systems.

After decades leading sales teams, Tim Savage used CRO School to unlock practitioner insights, secure investor confidence for a client, and rebuild top‑of‑funnel systems that drive measurable growth.

View case study

Lead a high‑performing revenue team

Frameworks for hiring, structuring, and inspiring leadership teams that execute.

Align GTM around predictable growth

Bring Sales, Marketing, and CS into one engine with shared KPIs and playbooks.

Master financial fluency in the C‑suite

Learn P&L, forecasting, and enterprise value creation to earn board trust.

CRO School curriculum

Actionable strategies and takeaways within every session. Please note; sessions are subject to change.

The Role of the CRO

Date TBD

Prioritize your time, define your sales process, and set a strategy that scales.

Russell Mikowski
CEO of SurePeople

Building a World‑Class Management Team

Date TBD

Establish leadership principles, structure your team for scale, and inspire top performers.

Kiva Kolstein
President & CRO of AlphaSense

Developing a Theory of Enterprise Value

Date TBD

Use unit economics and market analysis to drive predictable revenue models.

Sam Jacobs
Founder & CEO of Pavilion

Foundations of Marketing Leadership

Date TBD

Build cross‑functional alignment and deploy a marketing budget that drives growth.

Andrea Kayal
CRO of Help Scout

Forecasting and Financial Modeling

Date TBD

Forecast new and recurring revenue with proven, board‑ready models.

Stephanie Valenti
VP of Sales, BILL

Scaling the Inside Sales Machine

Date TBD

Know when and how to shift into scale mode—and repeat performance with precision.

Rick Smolen
CRO of ShipHero

Foundations of Customer Success

Date TBD

Design journeys and roles that drive retention and upsell.

Sam Selvin
Global SVP of Customer Success, AlphaSense

Storytelling with Data

Date TBD

Communicate metrics with context and turn data into executive insight.

Cassie Young
General Partner, Primary Venture Partners

FAQs

Have questions about CRO School and Pavilion? We have answers.

: You’ll leave with a complete revenue leadership playbook: frameworks to scale GTM teams, tools to prove impact to the board, and the confidence to lead strategy and execution. Pavilion certification signals you’re ready for the C‑suite.
: Yes. CRO School is built by practitioners, not theorists—executives from AlphaSense, Help Scout, ShipHero, BILL, and more share real frameworks they use every day.
: CRO School is built for busy executives—just 90 minutes a week. Sessions are live, supported by async resources and peer discussions that fit your schedule.
: Expect sharp feedback, high‑level debate, and actionable frameworks from CROs solving real GTM problems.
: Your Pavilion membership unlocks CRO School and 60+ other executive programs, curated peer groups, and real‑time insights from top GTM leaders. You’re not just taking a class—you’re joining a network that multiplies your impact.

Ready to build predictable, scalable growth?

Join a cohort of elite CROs building GTM alignment, earning board trust, and scaling smarter.