You own the number. Now defend it.
Eight weeks on the systems that make revenue predictable, so you can walk into the board with forecasts that hold.
Raise your hand
What you walk out with.
Systems and artifacts you can put to work the same week, built on your own numbers and team, not a binder of frameworks.
A board-ready forecast model
Built to hold up under CFO and board scrutiny, with scenario and pipeline inspection inside it.
A management operating system
A hiring and operating cadence that ends the daily firefighting and gives you back the week.
One set of revenue definitions
Shared KPIs and cadences across sales, marketing, and CS, so the number means the same thing to everyone.
A theory of enterprise value
The unit economics and market dynamics behind valuation, so you know where the next dollar goes.
A scaling playbook
Repeatable motions, hiring patterns, and dashboards, so you scale when you're actually ready, not too early.
A boardroom data narrative
How to diagnose the why behind the numbers and tell it with the clarity a board trusts.
You carry the number alone. Here, you don't.
What members say.
From operators who've sat in the same seat.
What eight weeks changes.
You walk in carrying a number. You walk out running a system.
Leadership
A team that runs without you in the room
Hire and structure managers who hold the line, so your week stops going to firefighting and starts going to strategy.
Alignment
One revenue engine, not three
Get sales, marketing, and CS onto shared definitions, one operating cadence, and a single number everyone can see.
Credibility
The fluency the board expects
Forecasting, unit economics, and capital allocation, so you can defend the number and keep the board's trust.
CRO School runs as one eight-week cohort for Pavilion executive members. The fall cohort is underway. The next one starts in January, and raising your hand puts you first in line when dates are set.
The full curriculum.
Eight working sessions, each led by an operator who has done the job. This is the fall schedule. The January cohort covers the same ground, and sessions are subject to change.
Fall 2026 cohort · Thursdays · 1:00–2:30 PM ET · October 15 – December 10 · no session Thanksgiving week (Nov 26)
| Session | Date | Topic | Instructor |
|---|---|---|---|
| S1 | Thu Oct 15 | Foundations of marketing leadership | Andrea Kayal · CRO, Help Scout |
| S2 | Thu Oct 22 | The role of the CRO | Russell Mikowski · CEO, SurePeople |
| S3 | Thu Oct 29 | Storytelling with data | Jason Gelman |
| S4 | Thu Nov 5 | Foundations of customer success | Sam Selvin · Global SVP, Customer Success, AlphaSense |
| S5 | Thu Nov 12 | Developing a theory of enterprise value | Sam Jacobs · Founder & CEO, Pavilion |
| S6 | Thu Nov 19 | Building a world-class management team | Kiva Kolstein · President & CRO, AlphaSense |
| — No session Thanksgiving week (Nov 26) — | |||
| S7 | Thu Dec 3 | Scaling the sales machine | Rick Smolen · CRO, ShipHero |
| S8 | Thu Dec 10 | Forecasting and financial modeling | Karl Ortmanns · VP of Sales |
Taught by operators who've carried the number.
Led by deans Sam Jacobs and Kiva Kolstein, with every session taught by an operator who's carried a number through scale, downturns, and board pressure.
Sam Jacobs
Course dean
Founder & CEO of Pavilion. Teaches the theory of enterprise value behind the number.
Kiva Kolstein
Course dean
President & CRO of AlphaSense. Teaches how to build a world-class management team.
Andrea Kayal
CRO, Help Scout
Opens the course with the foundations of marketing leadership.
Karl Ortmanns
VP of Sales
Closes the course with forecasting and financial modeling.
Before you raise your hand.
The fall cohort already started. Can I still join?
How much time does it take?
Why join Pavilion to take this?
Run a revenue engine you can defend.
The next cohort starts in January. Raise your hand and we'll find time to talk through where your revenue system is breaking and how CRO School maps to it.
Raise your hand →