Brand Strategy Blueprint: A Crash Course for B2B SaaS Leaders 

When you’re suddenly put in charge of “brand,” where do you start? In this one‑hour crash course built for B2B SaaS marketing and revenue leaders, you’ll learn how to differentiate between a brand strategy, a brand campaign and visual identity—and why mixing them up can hold your company back.

We’ll review research that shows how a deliberate brand drives revenue and gives you a competitive advantage. Then you'll be introduced to a one‑page Brand Strategy Blueprint honed from real‑world experience to help you articulate your brand's meaning, benefits, and uniqueness. You’ll leave with practical principles you can apply immediately to assess or craft your brand, and align your company behind your vision.