Data is essential to the success of any RevOps team. Many teams collect the data, but lack the know-how to gather valuable insights and decision-making strategy from the numbers. Pair that with the fact that most existing systems for storing, managing, sharing, and interpreting data are clunky, difficult to use, and dispersed across different apps. The result? Unhappy clients and unproductive teams—hardly a recipe for customer or business success. Recent research out of Stanford shows that 75% of users form judgments about a company based on design, making bad or even good-enough design a liability.
The good news? The opposite also holds true. Updating your UX and making your apps easier to use improves your company’s bottom line, with well-designed interfaces boosting customer conversion by 200% and better UX design by 400%. And they also enhance your employees’ experience, helping them access and analyze data, which in turn helps them close more deals.
Don’t miss these opportunities to attract loyal customers and improve your employees’ jobs. That’s why we partnered with Skuid on a helpful ebook, How to Improve Revenue Operations With Human-Centered App Experiences, to help you do just that. Ditch those outdated apps and create a user experience that works for everyone –– here are a few reasons why you should:
Centralize dispersed data: The average employee spends an hour a day tracking down documents and data they need because the information is spread across different apps or systems—or the systems themselves are clunky and counterintuitive. This costs companies precious productivity time and makes employees less effective, efficient, and engaged. Switching to a better data management system and better-designed applications and interfaces not only makes employees and customers happier—but it also is good for business.
Create seamless systems: Enterprise businesses have been relying on good-enough apps for long enough—but employees and customers want the same ease and intuitive access to data and products they demand from their iPhones. Sales leaders have crammed schedules and workdays that don’t stop, and any system that slows them down also slows growth. Every minute your team is doing CRM work is a minute they’re not building relationships with clients and selling products—so investing in an intuitive system that is easy to use will increase data input and employee output.
Set up your teams for success: With data stored in different apps and systems, it can be easy to replicate work and duplicate data—often to the detriment of your team. Sales teams develop deep knowledge of a customer before handing them off to the CS team. If that data is lost, the CS team will ask the customer the same questions as the sales team, creating a sense of incompetence and marring the optimistic view of the company the customer might otherwise have. Creating a seamless data and CRM system helps employees do work faster and streamlines customer interactions with the company. In turn, this also helps teams build an effortless customer experience that keeps them loyal and engaged from start to finish.
Want more information about how and why to build a human-centered RevOps experience? Check out Pavilion and Skuid’s ebook here.
