About this webinar
AI is everywhere in sales. But most GTM teams are still stuck between two extremes: hype-driven promises or narrow point solutions that don’t actually move revenue.
In 2026, the teams pulling ahead aren’t just “trying AI.” They’re operationalizing it across the moments that matter most—deal strategy, pipeline execution, coaching, and customer engagement. They’re not replacing sellers. They’re amplifying judgment, sharpening focus, and improving decision-making at scale.
Join David Ashe, Senior Director of Global Sales Development at Allego, for a candid look at what practical, revenue-impacting AI usage really looks like inside modern GTM organizations—and what it doesn’t.
This session cuts through the noise and offers a realistic lens on how to turn AI from experimentation into measurable performance.
What you can expect
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Where AI is already delivering measurable revenue impact: See real examples across sales development, enablement, and RevOps where AI is driving performance—not just productivity.
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The highest-value AI use cases for 2026: Understand where sellers, frontline managers, and revenue leaders should focus their attention (and where to avoid distraction).
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How to balance automation with human judgment: Learn why the best teams treat AI as an amplifier—not a replacement—and how that balance shows up in execution.
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A practical AI maturity roadmap for GTM teams: Walk away with a clear view of what “good” looks like today—and how to evolve your AI strategy without overwhelming your organization.
Who is this session for?
Revenue leaders, CROs, sales development leaders, enablement teams, and RevOps professionals responsible for driving performance—and looking for a smarter, more grounded approach to AI adoption.
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