The Showdown

Let’s be honest—your annual plan probably isn’t holding up.

It took weeks (or months) to build, it's already drifting off-course, and it’s built on a dozen disconnected models that never truly lined up. Sales is planning one thing, Finance another, and RevOps is stuck in the middle trying to make it all add up. Sound familiar?

This session isn’t a teardown. It’s a better way forward. You’ll hear from leaders who’ve lived the chaos and decided not to accept it. We’ll explore what happens when planning becomes continuous, not annual. And what it looks like when AI doesn’t just generate reports, but helps you make better, faster decisions every step of the way.

Join Stephanie Martin (VP of GTM and Revenue Operations, Xfactor.io) and Jake Goldfield (GTM Operator at Permira, ex-Google Cloud, Salesloft, Cisco Meraki) for a candid conversation and live walkthrough of how modern GTM leaders are moving beyond static AOPs, and planning the way they actually operate—AI-powered, and always-on.

What you can expect

Who is this session for?

CROs, CFOs, CEOs, and senior RevOps leaders responsible for building, maintaining, or executing annual GTM plans—and ready to rethink how planning should work in the AI era.