Growth Through Togetherness

About this webinar

The old way of rewarding GTM performance is breaking down.

AI now powers execution across every corner of the revenue engine—from outbound and demos to onboarding, enablement, and forecasting. One rep can do the work of three. Entire teams operate faster, leaner, and more collaboratively.

But compensation? Still stuck in a Sales-first model that assumes human bandwidth and manual grind.

The result? Misaligned expectations. Inflated incentives. And a growing gap between who drives GTM results and who gets rewarded.

In this session, four senior GTM leaders will explore what modern comp design really looks like—from base and bonus structures to cross-functional incentive plans that reflect how value is created today. If AI is reshaping the way we work, it’s time to rethink who gets paid, for what, and why.

What you can expect

• Why traditional comp plans no longer reflect reality: Understand the disconnect between how GTM teams perform today—and how they’re still being paid.
• How to rebalance base and bonus in an AI-augmented world: Learn how leaders are shifting incentives to reward pipeline quality, retention, and team-driven impact.
  
• New approaches to headcount, quota, and career growth: Explore how AI changes the math on capacity planning, productivity expectations, and internal mobility.
  
• How to distribute incentives beyond Sales: Discover emerging models that reward collaborative GTM impact across CS, RevOps, Product, and Marketing—not just closers.
  
  

Who is this session for?

CROs, revenue leaders, finance partners, and people teams looking to modernize comp strategies and align incentives to how GTM teams actually drive results today.