The Future of Seamless GTM
Chili Piper’s Crusade to Eliminate Middleware
About this webinar
The modern GTM stack is bloated, and your CRM may be the biggest bottleneck of all.
In this session, Chili Piper CEO, Alina Vandenberg, shares how her team is cutting out middleware entirely, moving from Snowflake to Gemini with no CRM in sight - and what that means for the future of AI-powered GTM.
We’ll explore what it takes to build a faster, smarter, truly integrated go-to-market engine and how to rethink your tech stack with AI at the core.
Join industry experts Jonathan Moss (Experity), Andy Jolls (Roxology), and Alina Vandenberghe (Chili Piper) as they transform these insights into immediate competitive advantages for your team.
What you can expect
- Cut the middleware: Learn how to eliminate redundant tools and bottlenecks, going direct from Snowflake to Gemini.
- Redesign your GTM stack: See how AI-native architecture unlocks more automation, visibility, and speed across teams.
- Go from theory to implementation: Walk away with clear examples of how Chili Piper is putting these innovations into practice, and how you can replicate.
- Lower cost, higher velocity: Hear how streamlined infrastructure and smarter data flows can reduce spend while increasing speed to lead and conversion.

Your journey starts here.
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