Strategic Leadership: The Power of Purpose

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Overview

Leaders inspire and catalyze teams by communicating a powerful purpose that people want to commit their time and creativity towards realizing. This 3-week strategic leadership course will develop your abilities to define and communicate the purpose of your organization or team, create a vision, establish an ambitious but meaningful mission, and identify minimal metrics for focused execution and problem-solving.

If your leadership strength is vision, this course can shore up your skills for realizing that vision through mission and metrics. If your leadership strength is operational, this course can unlock your ability to create and articulate purpose and vision.

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Designer

Joelle Kaufman is a lifelong student and practitioner of intentional and effective leadership fascinated by the psychology of groups and the effectiveness of different leaders.  She was the first graduate of the University of Michigan LS&A Honors College with a degree in Organizational Studies. After earning her MBA as a Baker Scholar at Harvard, Joelle spent 25 years designing, leading, and optimizing B2B Technology sales, marketing, and customer success teams for scale at companies including Firefly (Microsoft), RSA Security, Reactivity (Cisco), Adify (Cox), Bloomreach, Dynamic Signal (FirstUp), WorkBoard and now GTMFlow (her business).

Information

About

This 3-week strategic leadership course will develop your abilities to define and communicate the purpose of your organization or team, create a vision, establish an ambitious but meaningful mission, and identify minimal metrics for focused execution and problem-solving.

Who Should Enroll

This course is designed for new or experienced leaders looking to become legendary leaders by developing a robust toolkit of leadership techniques.

Impact

By the end of this course, you will be equipped with the knowledge and skills to:

  • Develop a purpose and vision statement that inspires you and that you can share/refine with your team(s)
  • Create your own missions to drive your team(s) forward
  • Define meaningful metrics to focus the organization, eliminate friction, and create the best environment for success

Why Enroll

As a leader, creating a purpose, vision, and mission gives you and your team(s) a unified way to work towards goals and stay motivated. Without a purpose, vision, and mission, you are aimlessly leading.

Curriculum

Session #1
Purpose and Vision

By the end of this class, you will be able to:

  • Use curiosity, observation, frameshifting, design-thinking, and creativity in parallel with market analysis, gap analysis, and business models to create a purpose worth pursuing and a vision that fulfills that purpose
  • Develop a purpose and vision statement that inspires you and that you can share/refine with your team(s)

Session #2
Mission

By the end of this class, you will be able to:

  • Connect vision to execution through a series of motivational missions that test assumptions, engage the market, and create the foundation for the next mission towards realizing the vision
  • Create your own missions to drive your team(s) forward
  • Balance different group decision-making processes to maximize buy-in and speed

Session #3
Metrics

By the end of this class, you will be able to:

  • Define meaningful metrics to focus the organization, eliminate friction, and create the best environment for success
  • Assess types of goals and metrics, match metrics to mission, and understand false metrics
  • Ultimately enable each leader in the course to generate 1-3 metrics that can focus their team toward mission success

What Our Students Have To Say

Michael Schumann, CRO at RevenueBase
"The Strategic Leadership Certification through Pavilion affirmed many of my core beliefs and values. The overarching point – it's never about you. Your focus is more impactful when it’s on the needs of everyone else and a meaningful mission that serves them…and now I shall attempt to dismount my soapbox without twisting my ankle…"
Michael Schumann CRO at RevenueBase

Frequently Asked Questions

This course is included in the cost of a Pavilion Membership.

At this time, this course is open to Pavilion Members only. Apply to join Pavilion to enroll.

Stay tuned for the next session.

Applications are currently closed.

Stay tuned for the next session.

Due to the length of this course, there will be no cohorts.

No, there is no final exam at the end of this course.

Yes, 100% attendance is required. We recommend that participants attend the live sessions for the optimal learning experience, but watching session recordings count toward attendance for those who have scheduling conflicts or are in time zones where live attendance is a challenge.

After successfully meeting attendance requirements, you will receive a certificate of completion for this course/school.

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