On demand

Strategic Leadership: The Power of Purpose

Leaders inspire and catalyze teams by communicating a powerful purpose that people want to commit their time and creativity towards realizing. This 3-week strategic leadership course will develop your abilities to define and communicate the purpose of your organization or team, create a vision, establish an ambitious but meaningful mission, and identify minimal metrics for focused execution and problem-solving.

If your leadership strength is vision, this course can shore up your skills for realizing that vision through mission and metrics. If your leadership strength is operational, this course can unlock your ability to create and articulate purpose and vision.

Course details

Enrollment type: On demand
Open to: Executive and Associate Members

Enroll on demand

Joelle Kaufman - Leadership Execution Excellence

Joelle Kaufman, Instructor

Joelle Kaufman is a lifelong student and practitioner of intentional and effective leadership fascinated by the psychology of groups and the effectiveness of different leaders. She was the first graduate of the University of Michigan LS&A Honors College with a degree in Organizational Studies. After earning her MBA as a Baker Scholar at Harvard, Joelle spent 25 years designing, leading, and optimizing B2B Technology sales, marketing, and customer success teams for scale at companies including Firefly (Microsoft), RSA Security, Reactivity (Cisco), Adify (Cox), Bloomreach, Dynamic Signal (FirstUp), WorkBoard and now GTMFlow (her business).

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Course curriculum

This course is designed for new or experienced leaders looking to become legendary leaders by developing a robust toolkit of leadership techniques.

Session 1:
Vision

In our 90-minute live session, assess and apply a framework to your visions, learning how to create impactful visions for our organizations. The session concludes with techniques to generate meaningful visions, with an opportunity to practice them during the week between sessions.

Session 2:
Mission & Metrics

Building upon the context discussed in the vision unit, the session will explore how a mission shapes priorities and choices throughout the organization and use a framework to assess its utility. The framework will also be used to generate, refine, and improve team missions. Finally, different catalyst approaches to identifying the mission and its Northstar metric will be explored.

Session 3:
Core Principles

The third and final session will introduce participants to Core Principles that will shape their team's interaction. Participants will learn to create operating principles grounded in their team/company values, which will shape communication practices, conflict resolution, and decision-making. These values will propel the mission's attainment and the vision's pursuit.

Expected Results

By the end of this course, you will be equipped with the knowledge and skills to:

Develop a purpose and vision statement that inspires you and that you can share/refine with your team(s)
Create your own missions to drive your team(s) forward
Define meaningful metrics to focus the organization, eliminate friction, and create the best environment for success

Enroll on demand

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Course FAQ

: This program is included in the cost of a Pavilion Membership. Not a member? Join now.
: At this time, this program is open to Pavilion Members only. Join Pavilion to enroll for free.
: Enroll on demand at any time.
: Due to this course being on demand, you can participate in sessions at your own pace.
: We ONLY offer Executives the opportunity to get certified in On Demand offerings, and we currently only offer certificates for these Executive-level offerings:

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