Strategic Leadership Course: The Power of Purpose

July 14 – July 28, 2022 | Virtual | Applications due June 30, 2022

Thursdays, 2 – 3:30 p.m. ET

Designed for Associates and Executives, open to all Members.

About the Course

Leaders inspire and catalyze teams through communicating a powerful purpose that people want to commit their time and creativity towards realizing. This 3-week strategic leadership course will develop your abilities to define and communicate the purpose of your organization or team, create a vision, establish an ambitious but meaningful mission, and identify minimal metrics for focused execution and problem-solving. If your leadership strength is vision, this course can shore up your skills for realizing that vision through mission and metrics. If your leadership strength is operational, this course can unlock your ability to create and articulate purpose and vision.

Course Curriculum

Purpose and Vision

Learn from world class visionaries and strategists about how to use curiosity, observation, frame-shifting, design-thinking and more.


Evaluate existing missions, create our own missions to drive our teams forward, and learn how to balance different group decision-making processes to maximize buy-in and speed.


Assess types of goals and metrics, match metrics to mission, understand false metrics, and learn how to generate 1-3 metrics that can focus your team toward mission success.

Course Designer

Joelle Kaufman is a lifelong student and practitioner of intentional and effective leadership fascinated by the psychology of groups and the effectiveness of different leaders.  The first graduate of the University of Michigan LS&A Honors College with a degree in Organizational Studies. After earning her MBA as a Baker Scholar at Harvard, Joelle spent 25 years designing, leading and optimizing B2B Technology sales, marketing and customer success teams for scale at companies including Firefly (Microsoft), RSA Security, Reactivity (Cisco), Adify (Cox), Bloomreach, Dynamic Signal (FirstUp), WorkBoard and now GTMFlow (her business). Through her studies, work and community, she’s curated insights on leadership and activities to improve leadership for both growth and non-profit organizations. She is a master of execution as well as a sought after coach and sounding board.

Frequently Asked Questions

When will this course take place?

This intensive course will occur weekly on Thursdays from 2 – 3:30 p.m. ET starting July 14th through July 28th, 2022.

Is this course for Members only?

Yes, you must be a Pavilion Member to take this course.

Who should apply for this course?

New or experienced leaders looking to become legendary leaders by developing a robust toolkit of leadership techniques.

When are applications due?

Applications are due no later than June 30th, 2022.

Is attendance mandatory?

Yes, attendance is mandatory and expected for all sessions.

Will course sessions be recorded?

Yes, all course sessions will be recorded and shared.

What does the course cost?

Tuition is included in the cost of Pavilion membership.

What will I receive for course completion?

After successfully meeting all requirements, you will receive a certificate of completion for this course.

What if I'm not a member?

You must be a member to participate. Apply today to experience Pavilion Member benefits.

Ready to Apply?