Revenue Architecture for Revenue Leaders
New virtual sessions monthly hosted by Winning by Design
Complementary enrollment for Executive Pavilion members ($2,500 value)
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Overview
In a modern recurring revenue business, it is impossible to scale without treating growth as a science. This course teaches how to architect your revenue in order to achieve sustainable growth. This course is great for Sales, Marketing, and CS executive leadership (CROs, VPs), Directors and Managers in Sales, Marketing, CS, and Senior Account Executives who are looking ahead to leadership roles.
Information
Who Should Enroll?
This course is great for Sales, Marketing, CS executive leadership (CXOs or VPs) as well as Directors or Managers in Sales, Marketing, CS, and Senior Account Executives who are looking ahead to leadership roles.
What to Expect
5 live sessions:
- Each session is 3 hours of instruction, with an additional 30 minutes for open Q&A
- Sessions are held over Zoom
- Industry-recognized certification
How to Enroll
New Revenue Growth Architecture Schools launch every month, consisting of five live sessions held over the course of two weeks. For more information on specific dates and times, click here.
Curriculum
Courses include live trainer-led sessions, complemented by a learning management platform to access frameworks, videos, blueprints, and a final certification exam.
The First Principles of Recurring Revenue
The first principles of recurring revenue in B2B, how to think about optimizing your customer journey around impact, and the principles of customer-led growth.
The Recurring Revenue Operating Model
This session covers the elements of the Recurring Revenue Operating Model, as well as how to apply the Bowtie framework across all revenue functions.
The GTM Operating Model
Learn how to think about the different types of GTMs across Marketing, Sales, and CS, and how to select the right model for your business based on a few key factors.
SPICED: A Diagnostic Approach
Learn about the customer-centric methodology called SPICED, which helps your team focus on the Impact that customers are looking to achieve.
Scaling Model
Identify the key Moments That Matter across the customer journey, and we show how you can start to apply the Recurring Revenue Operating Model to your business in order to optimize those key moments.
Frequently Asked Questions
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New Revenue Architecture courses launch monthly in US and EMEA, and quarterly in APAC time zones, consisting of five live sessions held over the course of two weeks. For more information on specific dates and times, please click on the link above.
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Growth leaders from sales, marketing, customer success, and operations are encouraged to apply.
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Yes, all course sessions will be recorded and shared.
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Pavilion covers tuition costs for all Executive Members.
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No, this course is open to anyone, but Executive Pavilion Members get this course (a $2,500 value) as part of your Pavilion membership.
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Attendance is strongly recommended. The course is highly interactive, and the best way that you can make the most of your time is to attend live, where you can ask questions and share examples with your peers. Where your timezone does not permit live attendance, learners may watch session recordings in place.
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After successful completion of a final exam, you will receive a certificate of completion for this course that you can post to your LinkedIn profile and share with your LinkedIn network.
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