In today’s competitive market, buyers won’t purchase your product if they don’t understand what it is and how it can make their lives easier. Product Marketing translates features and benefits into valuable impact statements so that your ideal buyer understands and wants to buy what you are selling.
This course will teach how Product Marketing enables companies to grow and what core functions Product Marketing executes, such as positioning, messaging, and sales enablement. You will learn to identify and approach those core functions and apply them to your business and growth strategy. Whether you have a three, six, or 12-month sales cycle, you’ll be able to use what you learn to prioritize what’s most important and effective for you.
Leanna Adeola is a Principal of Product Marketing and Brand Strategy at Innovatemap. With nearly 15 years of marketing experience, she doesn’t just establish brands; she amplifies them. Leanna guides Innovatemap’s product marketers with this vision so they can help clients identify and refine who they are and how they’ll reach the right audience.
In this course, learn the Product Marketing Fundamentals that will help you better relay your product’s value to your potential customers. Students will discuss the fundamentals, core functions, positioning, and sales enablement.
This course is designed for leaders looking to drive measurable results by evaluating your product’s product marketing foundation.
This course is also recommended for leaders of revenue, marketing, sales, demand generation, and individuals responsible for making sure your ideal buyers know about your product and understand why it’s valuable so that they buy it.
By the end of this course, you will be equipped with the knowledge and skills to:
You are losing customers if your messaging is not accurately speaking to the pain they feel and how your product can make their lives easier. Product Marketing translates features and benefits into valuable impact statements so that your ideal buyer understands and wants to buy what you are selling.
By the end of this class, you will be able to:
By the end of this class, you will be able to:
By the end of this class, you will be able to:
This course is included in the cost of a Pavilion Membership.
At this time, this course is open to Pavilion Members only. Apply to join Pavilion to enroll.
Due to this course being offered On Demand, you can enroll at any time.
Applications for the live version of this course are currently closed. However, you can enroll On Demand at any time.
Due to this course being offered On Demand, you can participate at your own pace.
We ONLY provide Executive Members the opportunity to receive certificates in On Demand offerings, and currently only offer certificates for the following Executive-level offerings:
For Associate Members, we currently do not provide certificates for completing any On Demand offerings. If you’d like to receive a certificate for any of our programs, we encourage you to join one of our upcoming live programs.
Develop your career alongside a powerful network of peers and enable your team to reach new heights
