PLG Fundamentals for Revenue Leaders

November 3, 2022 – December 1, 2022 | Virtual | Applications due October 20, 2022

Thursdays from 12:00 pm – 1:30 pm ET

Designed for Sales Leaders, Open to Associate and Executive Members

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Overview

In today’s SaaS market, the decision to purchase no longer falls entirely on the buyer. Instead, it is heavily influenced by the end-user as end-users now expect better experiences and solutions. Product Led Growth (PLG) leverages evolving your product(s) to generate more pipeline while simultaneously improving user experience and increasing GTM efficiency.

In this 4-week course on PLG fundamentals, you will learn how to build a PLG strategy, navigate PLG with enterprise customers, and work with internal stakeholders to accelerate growth and success while avoiding common pitfalls.

Designer

Julia Gilinets is a GTM executive who has helped scale businesses from 0 to $100M across B2B SaaS, ad tech, tech consultancies, and dev tools. She was fortunate enough to build the PLG foundation from the ground up way before it was cool or it even had a name.

Currently, she is CRO at Ada Developer Academy, helping change the face of tech while closing the gap in the software engineer shortage for tech companies. She enjoys sharing her knowledge via advising, speaking engagements, and teachings.

Information

About

Learn how to create a PLG strategy, navigate PLG with enterprise customers, and work with internal stakeholders to accelerate growth and success while avoiding common pitfalls.

Who Should Enroll

This course is designed for Revenue and Success Leaders that have been tasked with instituting PLG or want to make sure that they are not missing a revolution. Leaders who understand and embrace the change that the PLG mindset brings will flourish, and those who don’t will struggle to reach their full potential.

Why Enroll

End-users are influencing purchasing decisions now more than ever and it is often critical to company-wide success to evolve your product to your users’ specific needs. PLG not only improves the user experience but also increases growth rates and improves GTM efficiency.

Impact

By the end of this course, you will have the knowledge and skills to be able to:

  • Understand the pillars of PLG and how you can utilize a product-led strategy to your advantage while avoiding common pitfalls that hinder the process
  • Use customer feedback and data to plan product updates that help users become better versions of themselves as well as create a company-wide action plan that assigns internal ownership
  • Build a PLG strategy that meets the needs of complex enterprise sales motions
  • Bring the PLG mindset internally to seamlessly implement your new growth strategy including deciding which tools to implement, automations to build, and internal and external metrics you should track

Curriculum

Session #1
PLG Strategy: Breaking Down PLG and Common Pitfalls (Part I)

November 3, 2022

By the end of this class, you will be able to:

  • Understand the pillars of PLG and utilize a product-led strategy to your advantage
  • Recognize and understand PLG pitfalls to guide you away from making common mistakes
Session #2
PLG Strategy: Designing Your PLG Blueprint (Part II)

November 10, 2022

By the end of this class, you will be able to:

  • Create a company-wide action plan that determines how sales, marketing, customer success, engineering, and product can measure success and contribute to growth
  • Help users become better versions of themselves by developing a more personalized and seamless user experience
Session #3
PLG and Enterprise Customers

November 17, 2022

By the end of this class, you will be able to:

  • Establish and scale a complementary relationship between PLG and enterprise sales
  • Build a PLG strategy that meets the needs of complex enterprise sales motions
Session #4
Streamlining Your PLG Life

December 1, 2022

By the end of this class, you will be able to:

  • Bring the PLG mindset internally to your company to truly and correctly execute a product-led strategy
  • Decide what tools to implement, automations to build, and the internal and external metrics you should track to measure and ensure success

Frequently Asked Questions

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