Executive + Associate Members

Sales Hiring Mastery

Build the team that builds your future.
The biggest lever on your growth isn’t pipeline—it’s people.

Next cohort starts October 1

Join 250+ sales leaders building their dream team.

100%

CSAT from Sales Hiring Mastery participants.

67%

of organizations say KPI-aligned recruiting improves long-term retention and performance.

Why sales hiring feels broken.

Missed bets stall growth.

Even the best strategies fail when the wrong people carry them out. A single mis-hire cascades into lost revenue, churned customers, and stalled momentum.

Gut calls don’t cut it.

Most sales leaders rely on intuition. Without a structured process, biases sneak in—and great candidates slip away.

Pressure without process.

Boards demand results. Teams demand coaching. You’re left juggling high stakes without a hiring playbook that reduces risk and saves time.

Join Pavilion and unlock AI workflows

Sam Jacobs clapping in front of a room of people

On building your perfect team.

See what GTM operators say after leaning into Pavilion.

Clear, structured, and packed with practical examples. The course gave me valuable tools to refine our hiring process, and the Q&A sessions were especially helpful—even when I couldn’t join live.”

Tyler Felber

RVP Sales at BetterWorks

Lucas speaks from real experience—he shares practical insights openly and makes the learning engaging. We’ve already implemented his practices in our hiring with great results.”

Luiz Cent

Founder of LatamCent

A hiring engine that scales

Design a repeatable process that surfaces top performers and filters out costly mistakes before they happen.

Interview mastery

Go beyond “tell me about a time.” Use proven behavioral and role-play frameworks that predict success in your unique sales environment..

Confidence in every decision

Turn hiring from an anxious gamble into a data-driven skillset you can defend to peers, boards, and yourself.

Sales Hiring Mastery curriculum

This course is for executives, sales leaders, and rising managers ready to sharpen the most critical skill in leadership: building teams that win.

Building a High-ROI Sales Hiring Process

October 1 @ 3PM ET

Unpack the massive impact of sales hiring on performance. Build candidate scorecards, apply the four pillars of effective selection, and design a process that attracts elite talent.

Lucas Price
Founder & CEO, Yardstick

Mastering Competency-Based Interviews for Sales Roles

October 8 @ 3PM ET

Learn to run screenings that matter, craft questions that reveal true competencies, and avoid common pitfalls that doom hires from the start.

Lucas Price
Founder & CEO, Yardstick

Advanced Interviewing Techniques for Sales Leaders

October 15 @ 3PM ET

Practice chronological interviews and role-play scenarios that reveal real skills—like discovery, prospecting, and coaching ability.

Lucas Price
Founder & CEO, Yardstick

Making Data-Driven Hiring Decisions and Measuring Success

October 22 @ 3PM ET

Lead smarter debriefs, conduct reference checks that uncover truth, and design onboarding plus metrics that prove your hiring process works.

Lucas Price
Founder & CEO, Yardstick

FAQs

Have questions about AI for Modern Marketers and Pavilion? We have answers.

: Yes. Completing this course earns you a Pavilion-issued certification to showcase on LinkedIn, signal to employers, and prove your expertise.
: While designed for executives and frontline managers in Sales, the frameworks apply to any leader making critical hiring decisions.
: All sessions are recorded. Live attendance is encouraged for Q&A, but recordings count toward completion.
: Four sessions, 90 minutes each. No busywork—just proven methods you can apply immediately.
: It’s taught by an operator who’s built and scaled teams to $100M+. You’ll leave with tools and practices that work in the real world.
: You can sign up right here in the Member Hub.

Build your team. Build your legacy.

Sales Hiring Mastery starts soon. Don’t gamble with your next hire—master it.