Facilitate conversations within your organization about building a media operation within your business by expanding your community-led marketing strategies.
Five key tactics to help turn your organization into a media brand
The current “return to owned media” state of content marketing, in comparison to past trends
Different ways that prospects engage with media, social networks, and content, and related implications for marketing visibility
Building a content strategy that drives engagement using five key tactics, including prioritizing authenticity
Building a content team that can execute an editorial strategy and handle diverse types of content
Instructor: Anthony Kennada | LinkedIn - Anthony has more than 10 years of experience leading marketing for SaaS companies. As the CEO and Co-founder of Audience Plus and the author of Category Creation (Wiley, 2019), Anthony is an advocate for the role of brand in B2B marketing.