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Setting Marketing Goals


About: By the end of this class, you will be able to concisely describe the marketing initiative and problem, align across teams and departments, name a common goal, choose KPIs and track success.

Learning Objectives:

  • Clearly name the problem you’re solving and leave room for iteration

  • Better align with outside teams to meet common goals

  • Choose the top KPIs to track success and which of those you’ll share outside your team

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Become the leader we know you can be

Develop your career alongside a powerful network of peers and enable your team to reach new heights