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Sales and Marketing Alignment
Overview
Leverage a series of strategies to build alignment and collaborate with the sales team, including north star metrics, customer journey maps, and shared communication.
Key Topics:
The relationships among sales, marketing, and product teams
Ways to encourage proximity to the sales team
The North Star Metric
Customer journey mapping
Sales-Marketing alignment KPIs
Core Skills:
Aligning with sales on a customer journey map and the North Star Metric
Building a central Marketing/Sales dashboard to gain alignment on joint KPIs, including your north star metric
Presenting with sales at board an executive meetings, including having one shared section
Instructor: Andy Jolls | LinkedIn - Andy is a 20+ year marketer who has spent the last several years in CMO roles. He is a full stack brand and performance marketer with experience spanning all company growth stages, from pre-revenue up to $600M.
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