Sales and Marketing Alignment

Overview

Leverage a series of strategies to build alignment and collaborate with the sales team, including north star metrics, customer journey maps, and shared communication. 

Key Topics:

• The relationships among sales, marketing, and product teams

• Ways to encourage proximity to the sales team

• The North Star Metric 

• Customer journey mapping

• Sales-Marketing alignment KPIs

Core Skills:

• Aligning with sales on a customer journey map and the North Star Metric

• Building a central Marketing/Sales dashboard to gain alignment on joint KPIs, including your north star metric

• Presenting with sales at board an executive meetings, including having one shared section 

Instructor: Andy Jolls | LinkedIn - Andy is a 20+ year marketer who has spent the last several years in CMO roles. He is a full stack brand and performance marketer with experience spanning all company growth stages, from pre-revenue up to $600M.