Leverage a series of strategies to build alignment and collaborate with the sales team, including north star metrics, customer journey maps, and shared communication.
The relationships among sales, marketing, and product teams
Ways to encourage proximity to the sales team
The North Star Metric
Customer journey mapping
Sales-Marketing alignment KPIs
Aligning with sales on a customer journey map and the North Star Metric
Building a central Marketing/Sales dashboard to gain alignment on joint KPIs, including your north star metric
Presenting with sales at board an executive meetings, including having one shared section
Instructor: Andy Jolls | LinkedIn - Andy is a 20+ year marketer who has spent the last several years in CMO roles. He is a full stack brand and performance marketer with experience spanning all company growth stages, from pre-revenue up to $600M.