B2B sellers, must focus on providing value at every stage of the buying process. Sellers forget 87% of new information in 30 days, so developing strong listening and recall skills is critical to success. Great listening is a competitive advantage, and in this course you’ll learn to become a great listener by practicing reflective listening.
Effectively repeat what you heard back to your counterpart
Reply with no embellishment, no follow-up questions, and no “me too.”
Provide a precise observation of what your counterpart said