Product Marketing and Its Core Functions

Overview

Understand what product marketing is, where it fits into your growth strategy, and its core functions

Key Topics:

• Understanding the Product Marketing Methodology

• Discovering buyer pains, priorities, and potential product marketing fixes

• Understanding product marketing fundamentals

Instructors:

• Leanna Adeola | LinkedIn – Leanna Adeola is a Principal of Product Marketing and Brand Strategy at Innovatemap. With nearly 15 years of marketing experience, she doesn’t just establish brands; she amplifies them. Leanna guides Innovatemap’s product marketers with this vision so they can help clients identify and refine who they are and how they’ll reach the right audience.

• Sara Croft | LinkedIn - Sara Croft is a Principal of Growth Marketing at InnovateMap. With her own forward-thinking and more than a decade of marketing experience, she crafts the strategies supporting growth and scaling within tech.