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Product Marketing
Overview
Evaluate your product marketing strategy and align your launch project plans to the customer journey. Evaluate ways you are currently leveraging product marketing teams and resources.
Key Topics:
Product marketing strategies to successfully launch new products or features
Reasons why product launches fail to reach ROI potential, and ways to navigate those challenges
Five steps to improving product, service, or feature launches
Product marketing resources and team structure
Core Skills:
Evaluating product launch strategies by understanding audience personas
Targeting personas through product marketing to solve the problems they face
Creating a message house that serves as the single source of truth for your story
Using communication plans to drive consistency across internal teams
Instructor: Lauren Decker | LinkedIn - Lauren is a product marketing consultant with 10+ years of experience in product, brand, and product management at B2B high-growth B2B SaaS companies.
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Outline
Become the leader we know you can be
Develop your career alongside a powerful network of peers and enable your team to reach new heights