Evaluate your current pricing strategy using a framework that involves growth strategy, product strategy, and value path.
Frameworks for pricing, including the 5Q Pricing Framework and FITT Packaging Framework
Customer segmentation and offering value to the right buyers
Packaging techniques in SaaS
Evaluating your current pricing strategy using the demonstrated frameworks, and considering growth, product, and value path
Incorporating packaging techniques and strategies into your pricing
Using the “why” behind your pricing strategy to set prices for specific buyers and a target audience
Reflecting on pricing ownership and roles within your organization
Instructor: Marcos Rivera | LinkedIn - Marcos is an author, speaker, investor, and entrepreneur with 20+ years of pricing expertise in SaaS. He has helped price more than 200 SaaS products and coached over 100 SaaS CEOs. He is the Founder and CEO of PRICING I/O.